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Torin Douglas Torin Douglas | 09:44 UK time, Thursday, 17 February 2011

I'm the BBC's media correspondent and this is my brief selection of what's going on in the industry.

The Guardian reports that a House of Lords committee has called for a cut in the number of advertisements shown on TV, saying the current system is not in the best interests of viewers. ITV1, Channel 4 and Channel Five can sell up to eight minutes of advertising an hour, averaging seven minutes across the day. Other channels can sell up to 12 minutes an hour. The peers say the rules should be harmonised at seven minutes when digital switchover is completed next year. Advertisers say the Government should treat the report "with the utmost caution".

The Archbishop of York, Dr John Sentamu, has raised concerns about the effect of cuts to the BBC World Service in a question to Government Ministers in the House of Lords, says the Independent Catholic News.

In the Evening Standard, Roy Greenslade says the BBC's move from London to Salford "is madness".

Google has launched its online charging service for newspapers and magazines, a day after Apple unveiled a rival internet payment offering for publishers, reports the Guardian. Google One Pass opens the door for publishers to charge for content on websites, as well as smartphones and tablet computers. Publishers will keep 90% of revenue from One Pass sales - compared to 70% offered by Apple's service.

The Guardian also prints the transcript of the Duchess of Cornwall's appearance on the Archers. You can hear it on the BBC News website.

News that ministers are to axe plans to sell-off England's state-owned forests triggers much debate in the papers. The BBC's newspaper review picks up on the debate.

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