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Torin Douglas Torin Douglas | 13:23 UK time, Tuesday, 13 July 2010

I'm the BBC's media correspondent and this is my brief selection of what's going on. Some content may need a subscription.

More than 20 million people watched the World Cup final at its peak, 18 million on the BBC, according to unofficial overnight figures. The game averaged 15.1 million viewers on BBC1 and 3.3 million on ITV1, report the Guardian and BBC.

According to Broadcast Now [subscription required] ITV's World Cup ITV Live website attracted more than 2 million unique users during the tournament. 800,000 downloaded its ad-funded iPhone app.

Gillian Reynolds in the Daily Telegraph welcomes the about-turn on BBC 6 Music but fears that Tim Davie, BBC Director of Audio and Music, is going to ruin Radio 7:

"Oh no! He's about to do away with the very best thing to come out of the BBC's digital venture. BBC Radio 7 has an identity all its own.... 4Xtra sounds as if it will offer yet another chance to hear A History of the World in 100 Objects."

Penthouse is bidding for Playboy. John Gapper in the FT says [subscription required] that while media brands such as Walt Disney have managed to update themselves for new times:
"Playboy - with its bunny girls and associations of the swinging sixties - is now archaic."

Katherine Jenkins and Sir Michael Gambon are to star in the Doctor Who Christmas special, report the Telegraph and the BBC.

Links in full

BBC | More than 20 million viewers switch on World Cup final
Jason Deans | Guardian | World Cup final: BBC scores in TV ratings battle
Alex Farber | Broadcast Now | ITV reveals online World Cup figures
Gillian Reynolds | Telegraph | What, really saved BBC 6 Music from the axe?
John Gapper | Financial Times | An old playboy bids for an ageing brand
Telegraph | Katherine Jenkins to star in Doctor Who Christmas special
BBC | Katherine Jenkins to star in Christmas Doctor Who

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