Anticipating the BBC's 2012 coverage
I'm going to leave it to everyone else to welcome you to 2012. We spotted it was on its way a while back.
But I do want to alert you to our first BBC 2012 television trail, which is running from New Year's Day onwards. The aim - to excite the widest range of audiences about what we have in store for the year ahead.
If you read this blog regularly, you'll know this is more than just sport - even though the Olympics are the crowning moment.
So what we've tried to do is capture the music, drama, documentaries and entertainment that will be on our airwaves or accompanying the London 2012 Festival in the build-up to the Games.
As you'll see, we also try to set 2012 in a context of the BBC's traditional range of programmes - so what you'll witness this year is the latest chapter from a British television story that goes back to 1936. Have a look:
A couple of additional things to note. This trail has the first glimpse of the BBC's new three-dimensional blocks - the familiar squares with the letters B, B, C - which will animate more and do all kinds of clever things in the coming months. You'll also spot soon more uses of our Olympic logo, which appeared in pink looking like this for our London 2012 Festival launch:
But will change chameleon-like depending on the event - so here, for instance, is the flame colour that will accompany our Olympic Torch coverage:
I know marketing, and especially marketing-speak, can sometimes be open to parody.
But what we hope is that this will form a pleasant and unifying back-drop to the real action of 2012, which is now just around the corner.