Setting out our ambitions for 2012
I've never been a particular fan of mission statements because the worst of them have you grinding your teeth at their banality - and there are more bad ones than good ones in the world. But I do believe in being clear about what you're trying to do with a particular enterprise - and being able to define success.
So in the BBC project team we've been kicking around the big things we want to achieve in 2012 - partly to be open with our staff and outside partners about what we're doing, but also to share our aims with audiences. It's particularly important to get across that this is about the story of a year and its aftermath, rather than just 17 days of sporting action - massive though those are.
In time these should become measurable commitments so while they're still provisional we'd be interested to know whether they're what you'd expect us to offer and whether there's anything missing.
There are five main areas:
Brilliant coverage of the London Olympic Games as the biggest sport occasion ever held in this country.
Bringing the UK together around a series of events in 2012 - from the Diamond Jubilee to the Cultural Olympiad and the Torch Relay.
Wide-ranging and expert reporting of the news of the year - globally, nationally and locally.
Driving digital - supporting innovation, and offering an unprecedented amount of choice and personalisation.
Securing a legacy for the UK and for the BBC - through engaging the widest possible range of audiences, encouraging participation and delivering projects with long-term benefits.
Work is progressing well at the 2012 Olympic site in Stratford
To explain each a bit more:
On sport we'd add the Paralympic Games to that objective if we secured the rights. I acknowledge that "brilliant" risks being a self-congratulatory word, so the important thing here is that we'll measure the outcome by what our audiences think. We know that the Beijing coverage was very highly appreciated by viewers and listeners, so the aim is to surpass that in 2012.
The events area underlines that this is about more than sport. The Queen's Diamond Jubilee will be a moment of history - and there are ambitious plans for arts, performance and festivals all through the year. Some will please people who don't like sport at all. Other events, like the Torch Relay, will be key to building up the excitement across the UK ahead of the Olympic Games themselves.
News will be dealing with one of its busiest ever diaries. It's vital our reporting is fair and independent, but also that it captures the scale of what's going on - from the dozens of world leaders attending the Opening Ceremony to the grassroots activity all across the country. Audiences will also expect the inside track on the final budget, the security measures being taken and the complex politics of the Olympics.
It is, of course, the year that analogue television disappears almost completely in the UK -so this will be the biggest digital experience for most people. We know that Olympic Games and other major sports events are a strong reason why people acquire HD, and you may have seen our hopes that we can capture some of the action - if only for the archive - in Super HD and 3D. But other platforms like mobile and wireless devices will have grown massively since Beijing, so we want to offer people a greater right to choose what and how they watch.
Finally, the L word again: legacy. What this boils down to is that success can't be measured in 2012 alone. It won't be difficult for us to get tens of millions of people using our content then. But the real achievement is if we can have longer-lasting impact on the country and in its relationship with public-service broadcasting.
So thoughts are welcome, as ever. If you don't like objectives, don't worry: the main thing is we want you to enjoy what you see and hear in what should be an amazing year.