The time for making decisions has arrived
Here in the 2012 project team we meet countless programme-makers and outside bodies who have proposals about the BBC's Olympics coverage in 2012.
It's a hugely enjoyable part of the job, and almost every day we come across a new thought with potential. But inevitably some ideas crop up more than once.
When I was first dealing with this a couple of years back in BBC Sport the most common pitch was "let's follow a bunch of young people, help train them and then see if they win gold medals in London 2012".
It was usually in the form of a reality show or observational documentary, and it was fine except for one thing. The world unfortunately isn't like that.
Kelly Holmes won two golds for Great Britain in 2004 after years of training
The people who'll win gold in London will already be in the national team and they may well have made the final or semi-final of their event in Beijing.
The top athletes don't emerge from nowhere, as Kelly Holmes or Steve Redgrave or Chris Hoy will testify. So there's certainly some merit in following the hopefuls - and our Olympic Dreams programme has been doing that - but it isn't possible to convert complete amateurs into medallists in a six-part series for Saturday nights.
Now the most frequent idea we're getting is to do something that will climax in the Opening Ceremony on the 27th of July in 2012.
Could the nation's best amateur dancers shimmy their way into the Stratford stadium? Or prize-winning choirs might sing, or could we somehow involve the brightest and nicest set of young people who've done most in volunteering for their communities?
Many of the proposals on these lines have a lot of merit, but again there are some real-world facts that apply.
First, the ceremonies are run by the London organisers - and they're currently looking for a creative director to lead the planning. His or her vision will be crucial.
Second, at least one promise has been made already - that some of the nation's seven-year-olds will be there.
Should prize-winning choirs perform at the Opening Ceremony in 2012?
But third and most important, this is the biggest of all global moments.
A peak-time show in the UK is doing incredibly well if it has 10 million viewers. This event has one hundred times that with a live audience of one billion made up of people in China and Paraguay - who need to find the ceremony as comprehensible as the folk back home in Chester and Plymouth.
So the amusing dancer guys from Britain's Got Talent may not quite hit the mark. Nor will everyone agree with the lobbying on Facebook, but it's possible that for us and for the organisers there's an idea of pure gold that's just around the corner.
And what's giving our team a surge of energy now is that we're entering a period when we're making real decisions.
For a long time we were listening to views, getting the outline plans in place, setting off down interesting avenues of exploration about what London 2012 might mean.
We're still doing some of that but now it's also about saying "yes" or "no" and starting to tackle the detail.
Inevitably that means disappointment for some if their project isn't one that gets the green light; but it also means we can see the shape of what's actually going to happen more clearly.
That's true every single day, and in my next blog I'm aiming to say more about that - as we pass another big milestone on the Olympic journey.