Why 'Team GB'?
It was back to work for me and many thousands of other people this week, so this blog will reflect that in the coming weeks.
I'll be aiming to write more about what we're actually doing in the project - with the "1000 days to go" landmark due at the end of next month - and less about what I watched on TV while I was on holiday (which you may have spotted was the World Athletics).
But one question raised in a previous post is going to keep coming back between now and 2012, so I wanted to have a bash at it. It was Bristlehoundog who asked:
"Can someone please tell me why our Olympic athletes are known as TEAM GB and not TEAM UK??? Surely this title is an insult to the people of Northern Ireland who are also competing for medals for the UK."
Are you happy with the Team GB name?
Now from my days in BBC News as well as Sport, we know this is a tricky area.
If you're reading this in Minnesota, you may think the whole of the landmass of the UK can be referred to as "England" - an error we sometimes make in calling the Netherlands "Holland".
But in fact the one unambiguously correct term for the United Kingdom - comprising England, Wales, Scotland and Northern Ireland - is, well, "the United Kingdom".
"Great Britain", as Bristlehoundog correctly points out, is actually England, Scotland and Wales - though a further complication is that "Britain" (without the "Great") isn't quite so precise.
At the BBC we publish Editorial Guidelines which include a section on reporting the UK, and these are now online for you to have a look at too: - with the main point being about sensitivity and awareness.
But I should emphasise that Team GB is what the outside world calls it, not our choice!
Why then in Olympic sport is it Team GB?
The full name is "the Great Britain and Northern Ireland Olympic team" as the British Olympic Association's website makes clear.
By chance I bumped into one of our friends at the BOA the other day and they acknowledged this is a difficult area.
But the key points are that we've entered the Olympics as Great Britain since the modern era began in 1896 and the recognised international abbreviation is "GBR".
The 'correct' full version is used as appropriate, but it's equally true that "Team GB" has become the tremendously strong brand that we saw in Beijing, and it has a lot of public support - while attracting relatively few complaints.
So it looks as if we'll have "Team GB" in 2012 and beyond.
This didn't appear to be a big issue when I was in Northern Ireland recently, though it was certainly raised by a couple of people; and I'd be interested to hear any more thoughts both from there and any other point of the compass.