Tuesday 16 June 2009, 15:07
Here's an unusual thing: this month's issue of iconic tech mag Wired, house journal of the digital elite (recently revived in the UK by US parent Condé Nast after some years out of the market) classified Radio 4 as 'Wired', here meaning cool or contemporary or just useful. Here in The Castle we were quite surprised to be so honoured so I jumped on the telephone to Associate Editor and regular Radio 4 contributor Ben Hammersley and asked if he'd explain. Ben writes:
It's a small thing to cause such a fuss, and to end with my being asked to write here to justify myself. As associate editor of Wired magazine, one of my jobs is to write the monthly Wired/Tired/Expired column - where we, as infallible judges of all that is cutting edge, educate the public as to things that are, indeed, Wired, Tired, or Expired. As such it fell to us in our July issue to rate Radio 4 as Wired.
As a good reader of the Radio 4 Blog, you'll have no issue with our rating. It's practically too obvious to print. Nevertheless, protests have come. Not from our readers, but rather from within the BBC: "Us, Wired?" they say, "We don't tweet our mindblurts or e-friend our arduino wave posts. The nearest we get to a digg is when John Humphrys snarks an MP at 8.10am." Some people I know at Radio 4 worry that they they're anywhere near cool or digital enough.
Well, quite. As a long time listener, and occasional presenter, I do have a great love for Radio 4. But more to the point, it's the very old-school approach that the network takes to its content that makes us list it as "Wired". With every new medium, every new conduit for people to receive content, professional or amateur, lengthy or tweet-sized, the public becomes ever more discerning about what is good, and what isn't.
Radio 4 might move from the airwaves to the internet, it might go podcast-only, or from ear-based to direct neural interface - but no matter what the future brings people will still want to consume good content made for the medium. Radio 4 does this, we try to do this with our magazine, and we think it's the only way to go. That's why we think they're Wired, and that's why you're here too.
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