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05/05/2015
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At Radio 4 we are constantly seeking new and innovative ways of using digital communications to engage audiences. We have recently been shining a light on the rich Radio 4 archive with Cultural Exchange and user generated content with the Sony Award nominated The Listening Project.

But where next? That’s where you may come in.

Radio 4 have teamed up with the BBC’s Digital Lab, which formed earlier this year to drive digital marketing innovation and together with BBC experts and those from the industry we want to tackle some of the big challenges of how Radio 4 can do more for new audiences via digital communication.

We will be hosting a one-day hack-style event, held on BBC premises, employing the talents of both internal and external experts. It will be a great opportunity to meet senior BBC staff and to learn a bit more about how the BBC and Radio 4 operate.

At the start of the day teams will be presented with three exciting digital challenges; how to encourage new audiences to discover R4’s digital offer, how to create greater advocacy amongst listeners and how to start building daily listening habits. Teams will choose which challenge they want to work on – and then present ideas to the BBC judging panel at the end of the day. The winning idea will be chosen with the aim to implement it in the coming months.

The event takes place on Friday 12th July from 8:30 – 17:00. This event is open to professionals and we anticipate high demand for the day. To secure your place please tell us how you would answer the following challenge in no more than 100 words:

How can we use digital communications to either encourage new audiences to discover R4’s digital offer, to create greater advocacy amongst existing listeners or to start building daily listening habits?

Please send your answers or any questions about the event to the Digital Lab natalie.charlton@bbc.co.uk. If you are planning to participate as a group we ask that you put together a team of no more than 4 people and inform us in advance of names and area of expertise. Closing date for entries is Friday 28th June.

And as with any event like this – here’s the small print: If selected to participate in the event you will be subject to BBC terms and conditions which will be provided upon your confirmation as an attendee. Each selected participant will be entitled to a nominal fee for their attendance details of which will be provided upon your confirmation as an attendee.

We hope to see you there!

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  • Comment number 4. Posted by Nickie - Host

    on 17 Jun 2013 15:18

    Thanks for drawing our attention to this Forget It. The email address has been changed to - natalie.charlton@bbc.co.uk

  • Comment number 3. Posted by Nickie - Host

    on 17 Jun 2013 09:04

    This comment was removed because it broke the house rules. Explain

  • Comment number 2. Posted by Forget It

    on 15 Jun 2013 12:26

    Dear Annabel

    The email MADigitalLab@bbc.co.uk. is not a valid email

    : host cluster1.eu.messagelabs.com[193.109.254.67]
    said: 550 Invalid recipient (#5.1.1) (in reply to
    RCPT TO command)

    Maybe someone could fix that

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  • Comment number 1. Posted by Lawrence Jones

    on 14 Jun 2013 14:58

    Dear Ms. Cameron

    Thank your for taking the time and trouble to post.

    ‘At Radio 4 we are constantly seeking new and innovative ways of using digital communications to engage audiences.’

    Unfortunately we got the same story when R4 introduced its messageboards. Genuine radio enthusiasts broke their necks to support them; conversely, controllers, commissioning editors, producers [1] – and of course presenters - couldn’t be bothered to offer them any support. It’s no wonder R4 has a reputation for southern snootiness and I get the impression from inspection of the station’s personnel that if one doesn’t belong to the upper-class southern posh Oxbridge club, then listener interest is non-existent.

    Serious radio listeners were let down very badly by the Graf inquiry and I would like to know how many MB contributors were interviewed by Mr Graf and his panel. I made 4 submissions – and every submission was accompanied by traceable references. I made it clear that I would pay all my own costs to give evidence, but wasn’t even granted the courtesy of an acknowledgment, let alone the opportunity to contribute. So how was Graf able to conclude that the commercial sector was best suited to host interactive feedback for radio related discussions (and Digital Spy is not such an arena)?

    Finally, I would like to know why the R4 service licence hasn’t been modified in respect of its alleged encouragement of on-line interactivity when no such conduit exists (see http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/regulatory_framework/service_licences/radio/2013/bbc_radio_four_jan13.pdf ) 5.4 (p6):

    ‘Radio 4 should facilitate and support the growth of communities of interest around its output and enable them to interact with programmes and with each other online.’

    I asked the same question to the last two R4 controllers – neither replied to my question. I also asked R4’s ‘Feedback’ to investigate – no response.

    Notes

    [1] Mr Edward Morrish was the exception and the Word of Mouth team always did their best to support the WOM board. Female R4 producers refused to express any interest or offer any support (with one slight exception) to their own boards. A very sad state of affairs which doesn’t suggest that R4 is populated by individuals who live, drink and sleep radio.

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