Saturday 13 March 2010, 18:24
Last year the Radio 4 Appeal raised over £1.5 million for 52 different charities. For over 80 years, charities have had the chance to make a direct appeal to the listeners every Sunday morning. If we had kept an autograph book of the presenters over those decades - it would be a great read!
A couple of weeks ago Sir George Martin came into Broadcasting House to record an appeal for Deafness Research UK. He's Vice-President of the charity. A music industry legend, Sir George Martin is perhaps best known for producing The Beatles. He has worked with an astonishing array of talent - from the great classical conductors, Sir Thomas Beecham and Sir Malcolm Sargent, to the comedy of Spike Milligan and Peter Sellers. His most recent work has been the hugely successful score for the Cirque du Soleil show 'Love.'
Sir George suffers from progressive hearing loss and tinnitus, and wears two hearing aids. Chatting in the studio after the recording he recalled the moment when he realised that his days of studio recording were coming to an end. Listen here:
Sally Flatman is producer of the BBC Radio 4 Appeal