Monday 25 February 2013, 15:22
Sculpture in the entrance to the Hotel Royal Christiana
What is By:Larm?
By:Larm is a 4 day music event held in Oslo annually. According to an online translation service, the name translates as ‘Urban Noise’.
What you will find there are lots of panels, seminars and training sessions through the day, and live performances from a diverse range of Nordic and Scandinavian artists performing at a selection of venues around the city by night.
By:Larm is abundant with networking opportunities for those working both in, and around music, including digital service providers, students, labels, artist managers etc and it’s also a fabulous showcase for musicians from the region.
I was kindly invited to join a panel, moderated by Steve Mayall from Musically, titled Radio GaGa, with the intention of discussing “evolving radio models and examining how they will affect music marketing, payments, income, and opportunities for labels, artists, managers and other industry stakeholders”. I was joined by delegates from Nokia, Soundhound and Somethin’ Else, making for an interesting mix of angles on this subject.
The discussion began with each panellist challenged to describe what we thought ‘Radio’ meant these days which opened a can of worms (or maybe a more fitting analogy would be Pandora’s box?) as we talked about two quite different types of service using the name ‘Radio’ to describe themselves, the more traditional, live broadcast model, and streaming services like Spotify, Wimp, Deezer, Rdio, Last.fm and Nokia Mix Radio.
The lines between streaming services and radio are beginning to blur as artists and DJs can easily curate and publicise playlists now. These services are not just about a search box and a big back-catalogue anymore. Like traditional radio, they can host individual personalities and act as a guide to music discovery.
After my panel, I had the chance to explore others. By:Larm hosts a packed agenda of seminars and training sessions, so I could not attend all of them, but certain themes came up repeatedly in those that I did:
As well as these industry discussions and presentations, the highlight of By:Larm for a lot of folks is the enormous choice of great Nordic and Scandinavian music on offer each evening. A great networking opportunity, whilst touring various venues around the city, sharing experiences with the people you’ve met in the conferences earlier.
There’s also some amazing music to be heard.
Elliphant gets the Rockefeller venue bouncing I had expected to discover extremes of Black Metal and ethereal & melancholic Electronica, and although these two contrasting styles were undoubtedly popular, there were some sounds I was more surprised to hear, including intense Brostep from Autolaser, and block-rocking hip-hop from the likes of Equicez and Adam Kanyama.
I’ve created an A-Z playlist on Spotify (other streaming services are available!) of a lot of the artists performing over the 4 days of the event so you can hear what’s shaking the speakers of Oslo these days for yourself. Admittedly, I missed out a lot of the metal, but there’s loads of other playlists available from the event if you dig around.
You can read more about By:Larm including full seminar and artist listings on bylarm.no and many thanks and credit to Oystein, Lena and Mena for organising a great event.
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Monday 18 February 2013, 16:34
Tuesday 26 March 2013, 13:27