Launching HD Sound
Director of Audio & Music
As the leading players in the radio industry gather today in Salford for their annual get-together, much of the conversation will be about the topic of innovation. Listeners are currently very satisfied with radio services but digital technology does bring opportunities to keep improving what we offer. This summer, BBC Radio 3 completed a trial of a higher quality online audio stream at the Proms. A positive listener response led us to look at a permanent launch. Therefore, from the beginning of December, we will offer "HD Sound" (as we are calling it) on Radio 3 when you visit the station website and listen online. We will quickly assess the performance of this before making the higher quality stream available on iPlayer and the proposed radio industry player (called Radioplayer). Radio 3 listeners will get the benefit of the highest quality broadcast available anywhere. Interestingly, it was Radio 3 that led the charge in 1971 as radio moved to stereo, and once again it is excellent to see it at the forefront of innovation.
As with Stereo, I would expect to see further roll-outs of HD Sound over time and we have already announced that we will be trialling it for Radio 2 at the Electric Proms. I am expecting that the performances by Elton John,Robert Plant and Neil Diamond will all be available.
Tim Davie is the Director of Audio and Music at the BBC.