Radio broadcasting in the UK will turn 90 later this year. It has remained in rude health through a combination of content and technological innovation. Earlier this year, Radio 1's Hackney Weekend 2012 and the Radio 3 Proms showed how BBC radio stations are becoming fully multimedia brands that provide not only a great listen but are increasingly visually and socially engaging.
2012 has also seen a step change in the number of people listening to and watching our content on mobiles and tablets. For example, during the week of Radio 1’s Hackney Weekend, 34% of browsers visiting the site came via mobile and tablet. In the week when traffic to the Proms site peaked, 20% of browsers accessed the site via tablet. Last month saw an 88% year-on-year increase in reach to our mobile optimised sites. This was anticipated by the overall strategy for BBC Online announced in 2011.
Today we've launched BBC iPlayer Radio. It brings together iPlayer and the radio station sites to create a new BBC home for radio within iPlayer across PC, mobile and tablet.
You can find BBC iPlayer Radio by:
- Visiting any BBC radio homepage on PC, mobile or tablet (e.g. http://www.bbc.co.uk/radio2/).
- Clicking "Radio" in the main BBC navigation bar.
- Downloading the BBC iPlayer Radio app (freely available from the Apple store at launch, other mobile platforms to follow).
See Andrew Scott's blog post for details about the new features that you'll find in iPlayer Radio. This video shows key features of the smartphone app. As always, we welcome your feedback.
Key features of the new BBC iPlayer Radio smartphone app, freely available.
BBC iPlayer Radio provides a platform on which we will be developing radio stations as fully multimedia brands. So that as well as listen, audiences can watch, share and engage with the BBC radio content they love.
Our next steps will focus on making live radio more interactive, making it easier for people to enjoy the BBC's vast audio archive and strengthening radio's position as the number one place for discovering music in the UK.
- The desktop sites will roll out over of the course of Monday afternoon, and we anticipate the iPhone app will be available to download for free from the App Store by Tuesday morning.
- Follow @BBCiPlayerRadio on Twitter for the latest updates
- Read the press release for the BBC iPlayer Radio launch
- More details of the features of BBC iPlayer Radio on the BBC Internet blog