BBC RADIO BLOG



http://www.bbc.co.uk/podcasts

We know that the BBC's podcasts are hugely popular with people who know about them and understand how to get hold of them. A recent example is A History of the World in 100 Objects which has had over 12 million downloads so far, over the course of the series. I like this example, first because it's a big number but also because the content itself is stunning.

I also like this example because we've made every episode of the 100-part series available rather than the normal approach of withdrawing the podcasts 7 days after the original programme was broadcast. This means that if you only discovered the series half-way through its 9-month run, it's easy to download any or all of the previous episodes to listen to whenever it suits you.

In research we've recently conducted listeners have been telling us that we should make more podcast episodes available for longer than seven days. More than 75% of podcast users say they want that.

As a result we're now providing extended availability for all podcasts where it makes editorial sense and where the BBC has the rights. This means that:

  • 30 days availability will become the norm for weekly podcasts
  • Most of Radio 4's podcasts will be available in perpetuity (40 out of the current 60 titles)
  • News and sports podcasts will normally remain available for 7 days only, as topical information goes out of date quickly and there is little evidence of people wanting to subscribe to older programmes
  • Daily podcasts will typically be available for 7 days only
  • Some shows will be available for 7 days only because of rights restrictions: Friday Night Comedy from BBC Radio 4, for instance

We're planning further changes because our research also tells us that many people find it hard to engage with our podcasts. There are too many barriers to trying them out and we want to reach out to the people who don't currently use them by demystifying the whole process. Next on the list are: building podcasts into iPlayer and improving the BBC's podcast pages on non-BBC sites like iTunes and on other platforms.

Mark Friend is Controller of Audio & Music Interactive at the BBC

Comments

This entry is now closed for comments.

  • Comment number 20. Posted by bobbin

    on 18 Nov 2010 19:05

    Had a go at running the new feed:

    http://www.bbc.co.uk/podcasts.opml

    The xmlUrl thingy points to a programme link, not an RSS feed. Is it me?

    • This entry is now closed for comments. Number of positive ratings for comment 20: 0
    • This entry is now closed for comments. Number of negative ratings for comment 20: 0
    Loading…
  • Comment number 19. Posted by bobbin

    on 18 Nov 2010 15:38

    Just wondering if the time has come for an OPML explanation page similar to the one you have for RSS:

    bbc.co.uk/news/10628494

    That RSS page got me into syndication to the point of not knowing what to do without it. If you could to the same for OPML, it would no longer be our dark little secret and make so much more info available. I could hang up my anorak...

    • This entry is now closed for comments. Number of positive ratings for comment 19: 0
    • This entry is now closed for comments. Number of negative ratings for comment 19: 0
    Loading…
  • Comment number 18. Posted by bobbin

    on 18 Nov 2010 12:54

    David,
    So many thanks for the OPML link. Fantastic piece of work!
    Looking forward to a solid evening's listening. I may never leave the house again...
    @bobbin

    • This entry is now closed for comments. Number of positive ratings for comment 18: 0
    • This entry is now closed for comments. Number of negative ratings for comment 18: 0
    Loading…
  • Comment number 17. Posted by DM

    on 17 Nov 2010 13:26

    @bobbin
    A continually up to date OPML is now at:
    http://www.bbc.co.uk/podcasts.opml

    • This entry is now closed for comments. Number of positive ratings for comment 17: 0
    • This entry is now closed for comments. Number of negative ratings for comment 17: 0
    Loading…
  • Comment number 16. Posted by jmac

    on 14 Nov 2010 11:55

    Went to BBC Homepage Padio link today to find radio 'menus' totally changed and no direct link to iPlayer radio choices direct from Radio 2 homepage. Had to search BBC site for iPlayer links and then navigate through myriad pages to set up each individual programme I want as a 'Favourite'.

    Is it possible to have Favourites automatically update with new shows? For example, can my Ken Bruce show Favourite simply add each new show as it becomes available (and drop off old ones as they expire)?

    What happened to last week's VERY CONVENIENT list of iPlayer shows available by station in schedule order?

    All seems very messy.

    • This entry is now closed for comments. Number of positive ratings for comment 16: 0
    • This entry is now closed for comments. Number of negative ratings for comment 16: 0
    Loading…
  • Comment number 15. Posted by bobbin

    on 11 Nov 2010 15:17

    I'm using
    http://www.bbc.co.uk/radio/opml/bbc_podcast_opml.xml
    Am I right?

    • This entry is now closed for comments. Number of positive ratings for comment 15: 0
    • This entry is now closed for comments. Number of negative ratings for comment 15: 0
    Loading…
  • Comment number 14. Posted by VeniVediVocali

    on 9 Nov 2010 23:47

    Firstly, thanks for extending access to Podcasts.

    Secondly, the BBC has supported the development of technology and standards such as Freeview, Freesat, DAB radio and catch up services. It has not become involved in developing the devices that receive podcasts. I believe that it should, radio is a great national asset, I enjoy listening to what I want to listen to when I want to listen to it.

    On my Nokia phone I have Podcasting but I had to install an OPML directory!!! The BBC should have worked with Nokia and mobile providers to try to get a BBC podcast directory automatically on UK phones with this capability. No one should need to know about OPML, it should work out of the box.

    A small amount of work could reap great rewards.

    • This entry is now closed for comments. Number of positive ratings for comment 14: 0
    • This entry is now closed for comments. Number of negative ratings for comment 14: 0
    Loading…
  • Comment number 13. Posted by Jim Downie

    on 9 Nov 2010 10:52

    Stuart Ian Burns - No news on this I'm afraid.

    As you probably know it was on our wish list to offer listeners a one-stop shop/feed of genres and stations; and possibly a way to slice and dice eg. give me all 5live's football podcasts etc.

    I love the idea and it is on the slate but with resources limited I think you may just have to wait a bit longer unfortunately.

  • Comment number 12. Posted by Britalian

    on 9 Nov 2010 08:09

    Fantastic news! The podcasts are a great way to access these quality programmes. And having them available longer, or for the full series, means I won't miss things again like The Infinite Monkey Cage.

    And don't be embarrassed about adding extra, and perhaps updating more often, the "If you liked this podcast, you may like...". I know some people will moan about this, but when listening to the podcasts you don't hear the radio adverts and can miss out shows, especially one-offs and short series, that you'd love to listen to if you knew about them.

    • This entry is now closed for comments. Number of positive ratings for comment 12: 0
    • This entry is now closed for comments. Number of negative ratings for comment 12: 0
    Loading…
  • Comment number 11. Posted by U14679933

    on 8 Nov 2010 20:53

    This comment was removed because it broke the house rules. Explain

More comments

More Posts

Previous

Next