There are some types of content where we are restricted from
distributing overseas, usually because of sports rights. The impact of
this will be very noticeable throughout the Olympic Games because the
BBC has the rights to broadcast from Olympic venues only to the UK.
We know that the BBC's podcasts are hugely popular with people who know about them and understand how to get hold of them. A recent example is A History of the World in 100 Objects which has had over 12 million downloads so far, over the course of the series. I like this example, first because it's...