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Asian Network Homepage Changes

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Dharmesh Rajput Dharmesh Rajput | 10:52 AM, Monday, 12 December 2011

Asian Network

The Asian Network's website is starting a journey of change as of today.

We've released a new, more dynamic homepage that focuses on live radio. It takes full advantage of a widescreen format and gives us better spaces to promote Asian Network content. The long term aim is that we develop the Asian Network homepage into something more like the current Radio 1 and 1xtra homepages. These took over a year to come to fruition from concept to launch (read more here), but rather than wait another year, we've decided to strip back the site and release something now that we can develop over time.

Greater automation in this new homepage allows us to focus on producing content and building closer relationships with audiences through social media, such as our Facebook and Twitter pages, rather than spending lots of time manually updating the site.

The aim is that Asian Network audiences will have more information about the show that's currently on-air as well as better access to some of the best bits of the station's output that we're beginning to clip and publish online to listen and watch.

This new version of our homepage is the first step for Asian Network on the ladder towards a new radio and music product which will launch in 2012. Some of the ideas we're using on this version of the homepage may be incorporated into the radio and music product. We'll be releasing updated versions of the homepage during the coming months. Your feedback is really important in helping us on this journey - so please do tell us what you think here.

Dharmesh Rajput is Interactive Editor, BBC Asian Network


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