BBC Online and behavioural targeting10:42am on 04 Jun 2009While launching the new "Webwise Discover" product yesterday, Kent Ertugrul of Phorm indicated that he would be meeting with the BBC - "We are going to be engaging shortly with the BBC, we look forward to explaining to them how our system works, and maybe dispelling some myths that have been propagated about what it does and doesn't do." (transcribed from an interview with Patrick Smith on the PaidContent site). Can I ask that if Mr Ertugrul gains access to the BBC to discuss the Phorm system, that the BBC also arrange to meet representatives of campaigners concerned about the use of Deep Packet Inspection as a method for delivering Behaviourally Targeted Advertising, to ensure a level playing field? We have been engaging with a number of bodies recently, including staff from the ICO, EU Commissioner Reding's office and various parliamentary bodies, and would value the opportunity of meeting with representatives of the BBC, to also add our understanding of how the Phorm "system" works, particularly the part installed in the heart of partner ISPs, as we too would like to dispel some of the myths that have been propagated about what it does and doesn't do.