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Interactive TV Today interview with BBC Red Button's John Denton

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John Denton John Denton | 10:23 UK time, Wednesday, 29 July 2009

One of the many pleasurable tasks I have to undertake is to promote the BBC Red Button service, and sometimes this means talking to journalists based overseas.

It is always a challenge to ensure that they understand the breadth of coverage and number of viewers using the service seeing as often there is no comparable service in their own country.

One such interview was with Tracy Swedlow of itvt.com. Tracy has covered interactive TV for many years and her newsletter is read by people working in the industry, across the world.

You can find the interview on itvt.com, or listen to it using the embedded player below. There's also a MP3 version for download.

John Denton is Managing Editor, BBC Red Button

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