Andrew Bomford will report for us tonight on what he tells me is an "initiative at one of our leading Art and Design schools - Central St Martins in London - to find a way to get good product ideas from students out into the marketplace. British universities haven't been very good at capitalising on the innovations they come up with, and by teaming up with an American company from Silicon Valley they hope to have a way at bridging that gap. In the photos we see student Jeremy Innes-Hopkins, who came up with an idea for sun cream which is fun for children to use. Any parent will know how difficult it can be sometimes to get children to lather up on the beach when all they want to do us run off and play. Jeremy's simple idea is for sun cream tubes which look like big marker pens, and can be drawn on children by themselves and each other.
This is Jeremy - with his big idea
And this is Jeremy and me, road testing the sun-cream with Mums - and they loved it!
Expect to see the sun cream in the shops within a year or so."