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Thanks to Ben Norwood for emailing the link to this.

Eddie Mair | 08:55 UK time, Friday, 24 April 2009

Ben calls it the "current "steaming heap of PR twaddle" TV trail for PM..."

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  • 1. At 09:00am on 24 Apr 2009, Sid wrote:

    Thanks Eddie! Thanks Ben!

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  • 2. At 09:16am on 24 Apr 2009, U13928940 wrote:

    What do you call it, Eddie?

    Personally, I think it matches the tone of Eddies' presenting style in a way that the old trail didn't. I like it :-)

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  • 3. At 09:24am on 24 Apr 2009, Anne P. wrote:

    Definitely gets the tone right - thanks for the link, Ben.

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  • 4. At 09:28am on 24 Apr 2009, Gillianian wrote:

    I like it too - it makes me chuckle ;o)

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  • 5. At 09:30am on 24 Apr 2009, Lady Sue wrote:

    You are obviously a good sport Eddie. It made me chuckle too.

    Thanks to Ben for the link.

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  • 6. At 09:31am on 24 Apr 2009, Big Sister wrote:

    Can I call you Truffles, Eddie? ;o)

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  • 7. At 09:53am on 24 Apr 2009, Frances O wrote:

    Well, I saw it last night for the first time and it made me chuckle

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  • 8. At 10:02am on 24 Apr 2009, Molly wrote:

    Very engaging! I must try and listen sometime...

    Mollyxx

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  • 9. At 10:44am on 24 Apr 2009, DI_Wyman wrote:

    Thanks Ben Norwood!

    DiY :-)

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  • 10. At 11:02am on 24 Apr 2009, lordBeddGelert wrote:

    I agree, it is absolutlely dreadful.

    And what is this 'Radio for/four curious minds' tosh ?

    Surely if Radio 4 is about anything, it is about pronouncing 'for' and 'four' correctly ?

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  • 11. At 11:16am on 24 Apr 2009, DI_Wyman wrote:

    Changing the subject, I wonder if PM are going cover the Gurkha settlement plan in this evenings broadcast?

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  • 12. At 12:06pm on 24 Apr 2009, Hesiodos wrote:

    Thanks Ben, and the "related" ones are worth wasting a few minutes on, two/to/too.....

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  • 13. At 1:30pm on 24 Apr 2009, Charlie wrote:


    A truly clever concept and very well executed (although, I do wish someone would ask me before they use MY image, plastered in newsprint..!)

    The "Radio Four curious minds" strapline is superb.

    Have you registered it..? You should consider doing so.

    Don't know those who put this project together but well done. I'm sure the late Paul Arden would have admired the work and perhaps would have liked it to have been his own creation.

    P.S. Talking about my image, as I was above, I've often wondered, if I lose my voice am I then, by definition, "dis-gruntled..?"

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  • 14. At 3:40pm on 24 Apr 2009, RachelG wrote:

    I saw it on Wednesday night and thought it captured the style of the program well. Would that it had been Martha laying down the law though. We all know how scary she is, don't we?

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  • 15. At 3:57pm on 24 Apr 2009, darkdesign wrote:

    The horror! The horror!

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  • 16. At 4:38pm on 24 Apr 2009, ValeryP wrote:

    Thanks, Ben. I hadn't seen it on tv until you posted the link and wondered what it was all about. I'm so intrigued now that I might even listen to the show :-)

    Btw, wasn't Martha's bee programme great. My dog was glued to the screen too, he's got a thing about the buzzing!

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  • 17. At 4:48pm on 24 Apr 2009, White_Rat wrote:

    Martha has denied, at the foot of her latest 'Martha's Week' column, that the reason why Eddie has been giving her Bee Prog so much air time is anything to do with her.

    She refutes emphatically that she threatened in any way to smear Eddie Mair all over in honey and then loose her bees onto the apparent honey thief. She made no such threats, and this has no bearing on the EdMeisters enthusiasm for the show.

    WR.

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  • 18. At 4:55pm on 24 Apr 2009, Frances O wrote:

    I missed Martha's bee (/be?) programme, drat. Was it about veroa and the mystery colony death syndrome?

    There were bees buzz-bombing me all morning and one trapped on a bus, which I tried to encourage no to sit still and wait to be swatted.

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  • 19. At 5:00pm on 24 Apr 2009, Anne P. wrote:

    Yes, Frances, it was about possible explanations for colony collapse including moving the bees about too much, pesticides, varroa mite, virus infections, agri-business and climate change. So far the only real hope seems to be breeding hygienic bees which are normal bees with a passion for clearing out dead and diseased bees and brood and therefore keeping the hive healthier. One poor beekeeper in the US had moved millions of bees to a secluded valley away from other bees and fed them all kinds of supplements etc only to find nearly 90% dead or disappeared.

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  • 20. At 5:01pm on 24 Apr 2009, RxKaren wrote:

    Frances O (18) Pretty much. I only intended to watch the first few minutes but ended up putting off everything else and watched the whole thing. I found it fascinating.

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  • 21. At 5:26pm on 24 Apr 2009, lordBeddGelert wrote:

    Frances O,

    I think it is being repeated, perhaps Eddie knows when ?

    Although he may not be speaking to me after I dissed this dreadful [sorry!] trailer.

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  • 22. At 9:26pm on 24 Apr 2009, mittfh wrote:

    * Makes a mental note to include his user ID in future mailings to the PM programme.

    * Realises it's "PR-friendly twaddle" rather than "PR twaddle". Not that there's much difference between the two...

    And if you click on the first 'related' link at the end of the trail (labelled "Radio 4 PM Programme"), you'll get a glimpse of Eddie in action...
    On the day when Rory Cellan-Jones stood in for Nils (interest rates apparently remained at 1.5% on that day), someone with a video camera was lurking in the control room...

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  • 23. At 9:34pm on 24 Apr 2009, DI_Wyman wrote:

    Ben 22, cover blown? What cover?

    BTW how is life in the Hatfield these days? Still slaving away in The Galleria?

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  • 24. At 10:54pm on 24 Apr 2009, annasee wrote:

    Ben, I do think it's terribly brave of you to use your real name on this blog. Not many people do that, you know....

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  • 25. At 11:05pm on 24 Apr 2009, Frances O wrote:

    It's happened to me...

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  • 26. At 02:38am on 25 Apr 2009, Dennis Junior wrote:

    Thanks Ben

    ~Dennis Junior~

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  • 27. At 1:37pm on 25 Apr 2009, nikki noodle wrote:

    Frances - you might be able to see it on the iplayer - i am watching it now!!

    nikki

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  • 28. At 1:54pm on 25 Apr 2009, Frances O wrote:

    Oooh, thanks, n-n! I'll have a go

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  • 29. At 5:41pm on 26 Apr 2009, Charlie wrote:

    LBG 10

    Just been reading your comments on the life of Clement Freud:

    http://www.bbc.co.uk/blogs/radio4/2009/04/clement_freud.html?

    Couldn't agree with you more. A good piece.

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  • 30. At 6:41pm on 26 Apr 2009, Lady Sue wrote:

    Hi Charlie and glad you are here. I gather you have had a few glasses from another thread. Well, it is Sunday so let your hair down. In fact, I think I might join you for a vino - shall we decamp to The Beach?

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  • 31. At 6:47pm on 26 Apr 2009, Charlie wrote:

    L_S 30

    Hair..? Wot's dat..?

    As for the vino, please, help yourself to whatever you'd like... Hic!

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  • 32. At 7:22pm on 26 Apr 2009, Stewart_M wrote:

    Do you think they will pull the truffle pig due to the Swine flu?

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  • 33. At 7:33pm on 26 Apr 2009, witchiwoman wrote:

    I just can't get the Truffle Shuffle out of my head....ah, The Goonies, such lasting memories.

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  • 34. At 1:46pm on 27 Apr 2009, lordBeddGelert wrote:

    Stewart M - Good point - this advert is not looking so clever now, is it ?

    Look on the bright side though, the people succumbing to 'swine flu' are likely, due to their dalliance with air travel, to be people with carbon footprints at the higher end of the range..

    Don't mess with Gaia, 'cos Gaia don't mess.

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  • 35. At 1:53pm on 27 Apr 2009, Anne P. wrote:

    Lord BG, it will be the high carbon footprints that spread it quickly, (remember the opening credits for the 1970s version of the Survivors if you are old enough) but if it's as infectious as in 1918 once it gets going everyone will be within range. Agree about Gaia though.

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  • 36. At 4:51pm on 28 Apr 2009, Chris_Ghoti wrote:

    Even a low carbon footprint is still a carbon footprint. So every death presumably reduces the overall burden. It seems a bit of a harsh way to do it, though.

    And how long would it take for us to replace even a ten per cent drop in population? It's not likely to be anything like that many.

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