After the newsletter
and this only really makes sense AFTER the newsletter...
A man comes home to find his wife on the sofa, asking "Hello, darling, do you notice anything different about me today?"
The man looks at his beloved, and can't think what it is - but he tries to bluff it. "You've had your hair done?"
"You've bought a new dress?"
"Um, you've had a makeover."
(arms folded...getting more cross...) "No!"
By this time the man is beginning to panic and he starts rattling off more and more wild guesses, until eventually, after about five minutes, with nervous sweat pouring off him, he shouts "OK. I give up. WHAT is different about you today?"
The woman says: "I'm wearing a gas mask".