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Valued exposure: Tennis fashion

Phil Coomes | 11:00 UK time, Wednesday, 23 June 2010

Teddy Tinling with tennis players

The Wimbledon Tennis Championships are under way once more and today marks the 100th anniversary of the birth of Cuthbert Collingwood Tinling who was instrumental in shaping the look of the modern game.

The photograph above was taken during the 1970s and shows Teddy Tinling, as he was often known, with 13 of the top women tennis players of the time, including Virginia Wade and Evonne Goolagong.

Following a brief career as a player, and afterwards an umpire, Teddy Tinling is best-known as the iconic designer of tennis clothing for women.

Luci Gosling, who works at the Mary Evans Picture Library where this photo is held, told me a little more about Teddy:

"From the infamous frilly panties worn by Gussie Moran at Wimbledon in 1949 (which earned Tinling dismissal from the club) to the graceful dresses worn by Evonne Goolagong and Maria Bueno in the 60s and 70s, Tinling was the key purveyor of tennis style for over three decades.
 
"Celebrated for injecting femininity and glamour into the game, as ladylike as Tinling's creation may appear today, they were a world away from the ensembles endured by the game's early stars.
 
"Tinling's career at Wimbledon was revived in 1982 when the club welcomed him once more in a player liaison role, and in 1986, he was inducted into the International Tennis Hall of Fame."

Footnote: Regular followers of the In pictures index will note that the Valued exposure section has been removed and will now appear from time to time in this blog.

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