Can Burnley survive in the Premier League?
Among the messages of congratulation that overwhelmed Owen Coyle after his team won promotion to the Premier League was one from Manchester United manager Sir Alex Ferguson.
It included a list of wines that Ferguson, ever so mischievously, suggested might be suitable for a post-match drink when his team visit Turf Moor this coming season.
"I replied that I would have a look but I did not know if I could afford it," said Coyle, a firm teetotaller who reckons he will stick to his favourite Irn Bru. "I don't know if the salary will stretch to that but I will try my best."
It is an answer that might apply to Burnley in a much broader sense as they prepare for their first season of Premier League football.
They were the surprise package of last season as they shocked several top-flight teams in the cups. They then held their form through the closing months of the Championship, eventually defeating Sheffield United in the play-off final, despite operating with a small squad. The Lancashire club played 61 games last season.
"We are not under any illusions," said Coyle. "We know it will be tough. Our budget will be the lowest by a country mile but I believe we can put together a team that can compete."
That quote contains the very essence of Coyle's management - an over-riding optimism and ability to pick out the positives of any situation, tempered with a pragmatism forged from his Glasgow childhood as one of nine children. Make no mistake, Coyle is nobody's fool.
Last season Burnley defeated Fulham, Chelsea, Arsenal, West Brom and Tottenham. Coyle takes encouragement from those results but knows it will be a very difficult assignment now his squad have to face top-flight opposition every week.
He could be forgiven for contemplating a more attritional style of play than the one that won his side so many plaudits last season but Coyle is having none of it. He is a man of principles and the 43-year-old will be sticking to them.
"I will not compromise my philosophies," he told me. "We will look to get the ball down and play, be positive and commit players forward. We will respect everybody we play but we will not fear anybody."
Coyle has told his players that they have earned the opportunity this season to go toe to toe with some of the best players in the world but that they absolutely need to be at their best both mentally and physically to compete. He explained this to me with such enthusiasm and relish in his voice that I could sense how he energises his players.
The ability to seek out the positives might equally apply to his team's opening sequence of matches. The Clarets are at Stoke on the opening day of the season and then face Man Utd, Everton, Chelsea and Liverpool in their next four Premier League fixtures.
Coyle was in his office watching television when the fixtures came out and the manager quipped in an interview shortly afterwards that they could only have been more difficult had Real Madrid and Barcelona been involved.
"Yet I saw it as a positive and I said to the whole town that this was an unbelievable set of fixtures for Burnley - 20 or so months ago nobody would have envisaged that," he said.
Plenty of promoted clubs have slowly had their early-season optimism sucked out of them by the grinding, attritional nature of the Premier League. It will take more than a positive mindset to keep Burnley in the Premier League - so what has Coyle done since promotion was secured to prepare his side for life in the top flight?
A summer that Coyle describes as "bedlam" started with what surely must have been a tricky decision. He began the close season by considering but ultimately opting against the opportunity to manage Celtic, the club he has supported his entire life. He then went to Florida with his family for two weeks but his phone was rarely switched off.
The manager decided very quickly that he would continue with his policy of trying to buy young players that he can help develop and flourish - and who hopefully will appreciate in value.
"It is not about today or tomorrow - for me it is about putting in place a plan to have longevity at the football club, to make sure we get better and better," he said.
"It would be wrong to go to the chairman to demand money that could ruin the club financially in the long term."
This is not to say that Burnley's promotion has not brought with it an increase in spending power. Coyle signed 22-year-old striker Steven Fletcher from Hibernian for £3m - not a big signing by Premier League standards but not one he would have been able to afford had the Clarets still been a Championship club.
Tyrone Mears (Derby), David Edgar (Newcastle), Richard Eckersley (Man Utd), Brian Easton (Hamilton) and winger Fernando Guerrero (on loan from Ecuadorian club Independiente del Valle) have also joined. Mears, at 26, is easily the oldest of the bunch.
His strategy of trying to unearth exciting young talent is also related to the fact that Burnley simply do not have the financial muscle to sign established, proven Premier League players. Perhaps they could afford to bring in one or two but there is another reason why Coyle would not try to do so.
"Our group is very tight and the salaries are all around the same bracket - if we brought in a player who is perceived as being a big hitter it would go against everything we are trying to do at the club. I am not prepared to risk damaging that," he said.
Coyle has told his squad what he expects from them this season. At the very minimum he wants an honest performance. His players must be able to look at themselves in the mirror after each and every game and be able to say that they did their best.
"If we do that then I believe it will be good enough to stay in the Premier League," the manager told me.
Back in March, Coyle was sat next to Stoke boss Tony Pulis at Anfield as they watched Liverpool's 4-4 draw with Arsenal.
On Saturday they will be in opposite dugouts as a dream comes true for Burnley and all the club's supporters .
It will be interesting to see whether Burnley will end the forthcoming season as Wolves did after their first season of Premier League football; recognising that they did not perhaps invest enough to give themselves a realistic chance of survival.
But then again I would not be at all surprised if Coyle confounded all expectations by pulling off what would be a remarkable achievement for a modest club rich in footballing tradition but light in the sort of hard cash that flows around the Premier League.
There is a special BBC television programme about Burnley ahead of the new season. Burnley Are Back is on BBC One (North West only) on 14 August at 1930 BST and BBC Two (except Northern Ireland (Analogue), Wales (Analogue)) on 15 August at 15 Aug at 0350 BST.