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An Olympic Logo 2.0?

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Chris Vallance | 17:13 UK time, Monday, 4 June 2007

The new Olympic logo is out, apparently "It will work with new technology and across traditional and new media networks." Really? That's good, a badly designed logo could easily break your computer.

Oddly, there are no comments only a few comments about it yet on the Olympics blog, but plenty over at 606 as the BBC Sports Editors blog reports. Indeed the BBC Sport online, purely indicative, online poll suggests that 83% of those who voted (last time I checked) think it deserves "the wooden spoon". Citizen designed logos seem a bit more popular, your designs for a logo are now the most read story on the BBC News website though the fact that an inappropriate image made it onto the list and into Boingboing.net may have something to do with it.As an East Ender I'd like to have seen a bit more of the area where it's being held reflected in the logo, the new one does remind me a bit of a 12inch cover from the 1980's, in fact is it just me or does it look a bit like Big Generator by Yes (see pic)?200px-YesBigGenerator.png But perhaps I'm missing the point, someone has just told me that if you stare at it long enough and then look at a white wall.....

UPDATE: On the Olympic 2012 blog there's a spirited defence of the new logo. It also helps elucidate some of the remarks about working with new technology:

A brand which is flexible enough to render in multiple different formats on multiple platforms.It’s not about the shape. It’s not about the colours. It’s about what we can do with it - there is a lot more to see, and you’ll see it soon.In the course of playing with it over the past few weeks our new media team has enjoyed playing with the flexibility that the whole system around the brand offers.

Adrian Shaughnessy of DesignObserver said on the show that he thought it looked like a logo designed by blazer wearing types. Not so apparently:

Most of all this is a brand to live up to which will force us to deliver a games in a way which no other host city has ever done - not a comfortable blazer badge with “endearing” qualities or cute London skylines but a big statement of intent.

I see also the excellent DoctorVee is fighting the logo's corner too. As a bit of a blazer wearing fogey myself I guess we'll just have to chalk this one up to De Gustibus Non Est Disputandum...

UPDATE II Design Observer writes about the logo, and a bit about the tabloid press coverage. Long debate among design buffs in comments, "It is the Pontiac Aztek of logos. " says one. That's going a bit far old chap...


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