Are we ready to embrace disabled sport?
Jerome Singleton and Oscar Pistorius compete at the 2008 Beijing Paralympic Games
The Paralympic Games are being talked up a lot this year and there seems to be a greater awareness of the event and not just for the sporting spectacle we're about to see.
Those who know a bit about it are keen to see double amputee and "blade runner" Oscar Pistorius in action. Those who know a little bit more are keen to watch the metal crunching cut and thrust of wheelchair basketball and wheelchair rugby where, alongside the physio, you'll also find a welder on the bench.
The Paralympics were bound to be that bit more visible in our own country but it is only now that many of us have discovered the historical significance the Games have for Britain.
Previously we may have associated Stoke Mandeville hospital with the late Jimmy Savile and his fundraising but now we're very aware that Dr Ludwig Guttmann created a national wheelchair games there in 1948 running parallel with the London Olympics of the same year.
The Games were a knock-on effect of an innovative rehabilitation regime he implemented at the hospital. The injured World War II servicemen he encountered when he first arrived were only expected to live for two years; they were kept comfortable in bed until they died.
Guttmann's sporting rehabilitation programme changed all that and led to a far higher life expectancy for people with spinal cord injuries. The first world Paralympic Games followed in 1960 in Rome with London 2012 now being the 15th Paralympic Games.
Channel 4 is the official television broadcaster of the 15th Games and have put a lot of marketing and production effort into bringing them to a wider audience than before, with over 500 hours promised to UK viewers. Could anyone have missed it?
Last night Jon Snow suggested that our GB Paralympians are becoming "household names" and certainly the broadcaster has been working hard at trying to make them so, with short films about individual athletes running in the early evening for many months now.
The trick that Channel 4 had to achieve was that, once they'd committed themselves to the coverage, they needed to make people watch it by piquing their interest.
They had to comprehensively set about teaching viewers who the little-known "super-human" stars are, and in some instances have had to explain the niche disability sports they compete in.
Important figures in Sport and politics have stepped up to tell us that the games will "dazzle" and "inspire". Seb Coe said those watching the sports would be "blown away". But there is a level of heartfelt social responsibility breaking through in words and actions.
At the lighting of the English cauldron in Trafalgar Square, London's mayor Boris Johnson said: "The Olympics showed what we can do and the Paralympics show what kind of country we are. It shows a country that's changed very much for the better. I'm not saying that it's perfect, there's still a lot to be done."
President of the Paralympic movement, Sir Philip Craven, has told us how he wants the Games to erase the word "disability" from the lexicon; he says he "detests" it. He has high hopes that London 2012 games will lead to "far more people playing sport" and "a change in attitudes".
Though breaking down these invisible barriers might be a bit hard to measure, new accessible housing, inclusive sport and better customer care, are some of the more tangible projects that the London Paralympics has been a catalyst to, so far.
But will we all want to see TV coverage of the 2014 Winter Paralympics in Sochi? Or the next summer Games at Rio 2016? And is there a worldwide clamour to push this recently unearthed disability agenda across the globe, or are we just feeling it more because it's our games?
The significance of London 2012 Paralympics will be in the legacy and it might take a little while before we can fully appreciate the impact of that.