2012 Paralympics mascot, audio described video
Did you see the unveiling of the 2012 Olympic and Paralympic mascots this week?
wenlock and Mandeville are their names. wenlock represents the Olympics whereas Mandeville is cheerleader for the Paralympics. The metallic character with a camera as an eye, is named after Stoke Mandeville hospital in Aylesbury, Buckinghamshire, where the first Paralympic-style games were held in 1948.
As with all good 360-degree digital branding, the characters have a back story. They're brothers, of sorts, fashioned from droplets of steel left over from the construction of London's Olympic stadium. Check out the inclusivity there? It's like they're saying, "The Olympics and the Paralympics are born of the same ideal and we hold them in equal esteem" isn't it? And actually, call me a sad old sap, but I was rather touched by it.
The characters will come to life on the web with regular instalments of their journey to London leading up to the games in 2012. I'm sure there's an iPhone app on the way if it isn't already out there.
the story of Wenlock and Mandeville was written by children's author Michael Morpurgo. And here we're going to direct you to an accessible version of the video:
And now Without audio description
What do you think of Mandeville and the video which shows living paralympian role models as inspirations to all? Tell us in the comments below.
Lastly, please can someone send me a Mandeville T-shirt? Thanks so much. Channel 4 might be covering the Paralympics this time round but it doesn't mean we stragglers at the BBC's disability website want to miss out.
[update] we've just been told that Mandeville is on Twitter. That means he must be real ... and the guys in the office were mocking me for thinking that. Idiots. Does this mean we can get him on our Talk Show?