It's true: blind people 'feel' their jeans
What will the weird, wonderful and wacky world of advertising think of next, eh Ouch readers?
Look out for the new advertising campaign from - ahem - a leading jeans manufacturer features a number of visually impaired models telling us how their jeans 'feel'. Lines used include: "I feel I look good", "I have never needed a mirror to know they fit" and, slightly incredulously, "I believe in love at first touch".
So in the next few weeks, if you should spot any visually impaired folks running their hands up and down their denim-covered legs, don't immediately think that there's anything odd going on. Oh no, they've just been influenced by advertising and are taking a moment to, um, feel their jeans. Right. Nice jeans. Mmm. So soft under my fingers.