iPlayer Radio What's New?

#Blog6Music - Future Classic label manager Ed Sholl on why blogging is so important

Wednesday 3 July 2013, 10:00

Will Gilgrass Will Gilgrass

Tagged with:

Future Classic on Hype Machine Ahead of our very special Half-Year Music Blog Zeitgeist in collaboration with Hype Machine we caught up with Ed Sholl - one of the main men behind Australian independent music label Future Classic whose music always seem to get lapped up by blogs across the world.

In the past year they've released tracks from the likes of Flight Facilities, Mitzi and Jagwar Ma - and in fact a couple of weeks ago their artists, Flume and Hayden James, occupied the top two spots in Hype Machine's 'popular chart' - in other words they were the two most loved songs at that moment in the world in the eyes of bloggers and visitors to Hype Machine.

He told us how as a label they work with blogs, and the significance they hold in the modern music industry.

Remember, this Sunday we will be exclusively counting down the 20-most blogged artists in the world of 2013 from 6pm. So to warm you up, as well as listening to Ed below, you can check out right now who some of our favourite bloggers have picked as the most under-hyped artists of 2013 so far - or see who made the Top 25 this time last year.

In order to see this content you need to have both Javascript enabled and Flash Installed. Visit BBC Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content

Ed Sholl talks about the importance of blogs in the music industry today

Tagged with:


Be the first to comment

Share this page

More Posts

#Blog6Music - half-year Music Blog Zeitgeist

Tuesday 25 June 2013, 17:43

#Blog6Music - Disclosure named as 2013's most blogged artist in the world

Sunday 7 July 2013, 19:00

About this Blog

Help us create the Ultimate Playlists! You can add comments here, on Facebook, Twitter or by email.

Blog Updates

Stay updated with the latest posts from the blog.

Subscribe using:

What are feeds?

6 Music on Twitter

Archive posts

We've moved to a shiny new blog, but you can still view Now Playing's older blog posts.