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'Labour's lost it,' says the Sun

Nick Robinson | 22:50 UK time, Tuesday, 29 September 2009

"Labour's lost it" screams the front page of the Sun the morning after Gordon Brown's conference speech.

The paper has timed its big political switch - away from backing Labour to backing the Tories - for maximum impact both in terms of gaining attention for the paper and of taking the gloss off Mr Brown's big day.

Years ago, Britain's biggest selling daily boasted that "It was the Sun wot won it". In truth, it never was. The paper - which is first and foremost a commercial product - tends to follow its readers' views rather than set them.

However, if they choose to ridicule or denigrate a particular politician they can do real damage. If they choose to campaign consistently on a popular cause they can drive it up the agenda. Ask Neil Kinnock, whose head was shown in a lightbulb on the eve of polling day in 1992 with the headline "If Kinnock wins today, will the last person to leave Britain please turn out the lights". Or ask the current Defence Secretary, Bob Ainsworth, who is forced to read headline after headline declaring him not up to the job and suggesting that his policies have led to unnecessary deaths in Afghanistan.

Rupert Murdoch always had a bond of respect with Gordon Brown - admiring his values and his work ethic. Not so his son James, who now runs News International and is close to the shadow chancellor George Osborne.

The Sun's decision to desert Labour in this way and at this time will cause dismay in Labour ranks. What they must hope, though, is that the paper does not choose now to treat Gordon Brown as it once did Mr Kinnock and now treats Mr Ainsworth. It is that, rather than a single day's endorsement of the Tories, which would do real damage.


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  • Comment number 1.


    That is the opinion of the Sun (Newspaper) that the Labour "lost it"....

    ~Dennis Junior~

  • Comment number 2.

    Andrew Marr must be falling about laughing, who was the prat who decided that Sit down was the appropriate theme for Gordon Brown

    "Those who feel the breath of sadness
    Sit down next to me
    Those who find they’re touched by madness
    Sit down next to me
    Those who find themselves ridiculous
    Sit down next to me"

    Thanks Guido, absolutely fabulous. At least someone in Nulabour has a sense of humour; another Nokia hits the wall.

  • Comment number 3.

    When Winston Churchill learned of America`s entry into ww2 he said:

    "That`s it then,we`ve won!"

    How delicious it to be able to say:

    "That`s it then,evil(yes,evil) ZanuLab are doomed!"?

  • Comment number 4.

    When I listen to the politicians of this Labour Party I am physically sickened by the unbelievable belief they have, that they have achieved any progress in 12 years.

    I actually feel very sorry for Brown and his followers because they really think the have made a positive difference to the people of this land but they are deluded they have failed us all socially, economically, morally, ethically and internationally. They need to be retired to a rest home while a new government gets on with catching up and restoring our position in the world and brings us back the rewards of our creativity and endeavour in technology restore our society and provides opportunity for all.

    Economy higher unemployment the economy in taters prospects in a dire state unemployment to rise to over 3 million they inherited, as every labour government has, a sound economy and always left it in tatters

    Brown lead of with a good start to his speech but like his government has over the years slowly ran out of steam
    The Labour parties leading claim is health waiting lists down, how much is that steeling other peoples glory that is advances in medicine when my father went in to hospital with a heart attack in the fifties he was bedridden for 6 months when the first heart transplant took place the beneficiary was in intensive care for three months today some one has a new heart and is running a marathon in three months that is not government that is medical science technology not Gordon Brown. We have operation in a day visit that took weeks that is science not politics.

    Education investment in building the windows in my sons school were fine twelve years ago now they leak like sieves and we can not get the funding to repair them they are continually down grading standards. They provide no challenge to bright children and little support to children with special needs depriving them of special school education and have a dreadful record in literacy and maths. If obesity is a problem why do we have little or no sports in schools which is also known to improve mental agility as well

    Law and order what a disaster pen pushing form filling police who cant get out to solve the crimes they don’t record because it will ruin their statistics still we send people to jail for twenty years for robbery and five years for murder no wonder the underclass believe carrying a knife is less hazardous than carrying a skeleton key.
    So what an underclass of illiterate drug addicted, knife carrying yobs has been created by this government policies and what is the answer not help and corrective but colonization in the midst of other communities where they reek further havoc
    No wonder we have a booze culture with this governments messages of hopelessness and the achievement of nothing only looking after self interest rewarding greed in the main their own and those who pass them a few bucks..

    Communities support, housing policy, social policy and corrective training and help for the dysfunctional all unavailable and all the social workers who should b helping on courses or filling in forms afraid to leave their office for fear of getting it wrong in a mountain of red tape and of buck passing and told to reduce the number of people and children they have listed as at risk. So the statistical results look better

    If we had any decency as an electorate we would ensure that these deluded people were put into a secure rest home and given cream teas until they were as sick as the speech I have listened to in Brighton makes me

    And I have not even mentioned war, tax, defence, bankers, pensions, expenses welfare all of which have gone seriously wrong with this way out of touch government thank goodness they are on the way out. Good bye Labour thank you for a lesson we will remember for along time that is those who claim to be socialist states nearly always fail the people.

  • Comment number 5.

    well fair enough - the Sun represents all that is third rate and tawdry and deserving of contempt in this country, and so it's only right and proper they align themselves with the Conservative Party

  • Comment number 6.

    Oh dear.

    If I were Ben Bradshaw, I'd be looking over my shoulder for a while for flying Nokias.

    Slagging off Murdoch from the podium? Ewwww.... Not a good idea.

    Being kicked in the spuds for the next six months day in day out by a paper with about 5 million readers? No matter whether you do good or bad?

    Thats going to hurt.


    Could be worse, eh? They could be adopting the policies of the far right... British Jobs For British Workers... Operation Fightback... Single Pregnant Teenagers being handed over to the 21st century version of the Magdelen Sisters... well, thats three things stolen from the BNP.

    And Miliband Junior humiliated by Paxo as well. 1 minute into the first round and already, the soft sound of towel hitting canvas floor, followed by the dull thud of Milliband Junior.

    Oh dear, oh dear, oh dear, oh dear.

    All going so very horribly wrong.

  • Comment number 7.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 8.


    Thought you might try and put a brave face on it mate.


  • Comment number 9.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 10.

    The Sun is a bellwether, and it is highly likely to turn on Brown, as that is what the public themselves want to do (refer to recent polling) out of sheer frustration but can't because he just won't call a general election.

    Analysis of the speech today reveals that there was absolutely nothing new in it. Just repackaging. Labour have nothing new to say, and have cleaned the pot out and left us with a generational debt burden and a 30% per annum overspend to deal with.

    Hopefully the good old 'currant bun' will excoriate them to a point where they surrender the reigns of power and let someone, anyone, get on with trying to salvage something out of the mess for the current and future citizens of this country.

  • Comment number 11.

    If the Sun had come to it's senses years ago Brown would not have spent a very large portion of my unborn grandchildrens earnings.

    Still at least this will drive a steak through the heart of the prince of darkness.

  • Comment number 12.


    Thanks for that hilarious post . . . I'm wiping tears of mirth from my eyes.

    Some Labour minion will be put up against a wall tonight to have Nokias thrown at him/her. LOL

    Only Labour could pick a song with 'those' lyrics out of millions to choose from.

    Don't Labour "DO" iPods and iTunes? What a complete bunch of losers.

  • Comment number 13.

    Nick - looks like Murdoch Junior is very possibly going to be your new boss . 'Till then I can ignore him by not buying his publications and not add to his coffers by refusing to purchase or subscribe to anything I knowingly believe he has any financial interests in . It will be a shame to no longer look at the Beeb's website after Murdoch's Macaroon has signed you over to him after the Tories win .

  • Comment number 14.

    Regardless of what you might think of the Sun as a newspaper or its' readers, when it comes to general elections, they seem to get it right.

    But the news that Gordon now has Murdoch as a thorn in his side from now until election day might just persuade the clown to give it up as a bad job slightly sooner than intended, which of course can only be a good thing.

    I shall enjoy watching him squirm in the meantime!

  • Comment number 15.


    The Sun's decision to desert Labour in this way and at this time will cause dismay in Labour ranks.

    Maybe, there are reasons that SUN is deserting Labour...

    ~Dennis Junior~

  • Comment number 16.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 17.

    Nick, there is one tiny little difference between GB and NK. GB is the PM with still a quite serviceable majority, and could do a lot of damage to NI interests on their way out the door should junior lose his head.

  • Comment number 18.

    #4 hack-round
    Please would you print and post your contribution to number 10 Downing Street with a footnote pointing out your words echo the anger and frustration of so many people?

    #5 sagamix
    ...well fair enough - the Sun represents all that is third rate and tawdry and deserving of contempt in this country, and so it's only right and proper they align themselves with the Conservative Party...

    Nice one, even more insulting than usual. Millions of people read The Sun daily, did you read your post before hitting Post Comment? It reads like a cheap shot against this particular newspaper's readership.

    Third rate, tawdry and deserving of contempt; you just summed up most of your own postings here with the adjectives most appropriate to the Labour Party.

  • Comment number 19.


    I can't help feeling that your 3rd paragraph where you say:-

    " tends to follow its readers' views rather than set them."

    is slightly incongruent with the 4th paragraph where you then say:-

    "if they (the Sun)choose to ridicule or denigrate a particular politician they can do real damage. If they choose to campaign consistently on a popular cause they can drive it up the agenda."

    So on the one hand they follow their readers but they can campaign to drive a popular cause up the agenda. Hmm so are they following the readers or setting the agenda?

    Pity you don’t comment about Ed Miliband on Newsnight tonight. He was awful. However he was trying to defend the impossible. I particularly like the bit where Paxo asks him about the bit where GB said "from now on teenage mothers ......." and the fact they will live in hostels. However when questioned the "From now on" according to Ed Miliband is not that the "Foyers" as he calls them not hostels dont actually exist but it will be a promise in the next manifesto to implement them. It then turns out that a Times reporter also on the Newsnight Programme wrote about implementing these "Hostels / Foyers" some 10 years ago!!

    Anybody believe the referendum promise on AV? We were promised a referendum on Europe that didn’t happen!!

    I thought ID Cards were to help in the fight against terrorism, or was that cutting crime or identity theft? Anyway as both Lib Dem and Conservatives say they going to cut that so now are Labour. Well ID Cards can’t be that good at protecting us from Terrorism if they are being got rid of.

    I could go on about House of Lords reform not being new (1997) and other "New" initiatives that have been announced before and not implemented that were in the speech today as “New” initiatives.

    So Not surprised by the Sun decision, more deserting the sinking ship!!!

  • Comment number 20.

    I see that ministers have already been instructed to use the phrase:
    "people decide the outcome of elections, not newspapers".
    They weren't so keen to let the people decide whether they wanted the loathsome Mandelson back in government.
    Tonight there was a perfect example of how corrupt and dishonest this government has now become. When asked by Andrew Neil to explain the Prime Minister's repeated attempts to compare Conservative cuts with Labour investment, Ben Bradshaw said "I don't think he actually said that".
    Anyone who has taken the least notice will know that Brown used this exact phrase week after week at PM's questions.
    So, not only is Bradshaw a stranger to the truth, he has so little respect for the electorate that he expects us to swallow his garbage.

  • Comment number 21.

    New quickly inserted law in the queen's speech about media ownership law anyone?

    I can't believes the low number of Labour supporters in the hall whenever there is a speech. Jack Straw looked like he was addressing a parish council meeting.

    They really are toast. If Clegg had any idea he would now move in for the kill and direct all of his fire on Brown to solidify second place.

  • Comment number 22.

    George Pascoe-Watson saying that he doesn't care about Cameron's background when he was quite happy to slag off BBC staff a while back for the crime of being university-educated? The man and his newspaper are worthy of nothing but contempt, whatever party he and his paymasters align himself to.

  • Comment number 23.

    Really don't like being told by any organisation especially the Murdoch's whose should be elected to the Government...thats my job as a voter...straight after Mr Brown's speech this seems just too manufactured and deliberate on behalf of the whilst I don't like Gordon Brown...I m going to say I will vote for him unless David Cameron on his merits not by the Sun can do better...Im the voter not the Sun...disgusting and insulting to our democracy...!!!

  • Comment number 24.

    It looks like the BBC is in for a mauling after the next election; subscription only access to the website with advertising and product placement.

  • Comment number 25.

    The government owned shares in the 'failed' banks are now worth £80bn and climbing. Is GB waiting for the recovery so he can cash in and then call/fight an election with much less of a debt problem?

  • Comment number 26.

    My word is this thread open? Unusual, they close so quickly recently.

    So sweet to see the Murdoch press (Albeit Jnr) giving it as it is. About time. A fair reflection on the way many of us feel.

    As for the speeches from the last couple of days. What a load of twaddle. Are we supposed to believe that the current government are going to keep the promises they have just made? They weren't capable of keeping any of the previous promises....

    Mandleson tried hard to rally the troops and his number two didn't do badly today. But the truth is that we, the general public are sick and tired of sick and tired promises, we've had enough. We don't believe you have the money to fulfil your promises. Stop trying to con us.

    It's a disgrace they way they try to cheat us. They should have more respect for their electorate. Perhaps they think by changing the way we vote for them they might keep a grasp on power?

    It was all cheap and nasty today. And they might just get what they deserve?

    SW x

  • Comment number 27.

    "What they must hope, though, is that the paper does not choose now to treat Gordon Brown as it once did Mr Kinnock and now treats Mr Ainsworth."

  • Comment number 28.

    I listened to Gordon Brown giving the faithful what they wanted to hear in his speech at the Labour Party Conference with what must rank as one of the best Brain - Washing speeches ever delivered by an un-elected British Prime Minister.

    For while Brown's fans clapped their hands raw with approval in tune with the Clapper-Board in perfect timing as Gordon was setting-out even further ideas of more future Government spending everyone was clearly forgetting that after the next General Election, any Government WILL have to reduce in Real-Terms the overall size of Public Sector expenditure.

    So therefore, how Gordon and Labour think they are in any way going to be able too afford the promises they are now making while at the very same time having to reduce Public Spending is quite frankly beyond me, and I can fully understand why The Sun Newspaper are suggesting that however much any future Labour Government may want to carry out a Wish-List programme of improvements, when while looking at the mounting Debt levels both current and rising, it is not hard to see that something doe's not add up, while Gordon has well and truly finally lost the plot, in thinking that he can save the World a second time.

    For the only thing Second about this Government is its uneven handedness in its approach in learning to count-up before they end-up booming the bust of the UK's Economy permanently.

    Gordon, don't call us, and we won't call you.

  • Comment number 29.

    Well, that's that then. All that remains is the rush to the lifeboats. Mandelson has already nabbed one, but I'm sure plenty more incumbent Labour MPs will suddenly have a road-to-Damascus moment and realise that they've been Tories / Whigs / SNP / Plaid Cymru under the skin for years, and that their conscience now demands that they switch parties.

    All the most shrewd political animals will just pin a different rosette on their expense-claim suits, and nothing will change under a nominally Tory regime. Just the way the establishment likes it, in other words.

  • Comment number 30.


    "Government owned shares are worth £80bn and climbing?"

    Have you any clue at all about how much we already owe? Multiply by a factor of 15 and then add on another 50% of that for PFI and unfunded public sector pensions. That'd be some recovery and quite some 'cash in' too!

  • Comment number 31.

    "Labour's lost it" screams the front page of the Sun the morning after Gordon Brown's conference speech.

    Well that's stating the obvious.... Must be hard for die hard Labourites...

    They know the mood of the country, they know when they are being fed lies and falsehoods. Maybe they are prepared to throw some white spirit on the gloss of Mr Brown's big day!

    Be careful before you denigrate the opinion of a major media outlet, we all here have experience of media biased, oh and how we ignore it.... Thankfully.

    Today's speech was full of everything the electorate wanted to hear, and didn't need to hear. Full of empty promise, high expectations and the rhetoric that we expect from a vacant government.

    As for the relationship between Osbourne and Murdoch Jnr. Really Mr Robinson, can you do any better? I recall the close relationship between Mr Murdoch Snr and the Tories. And how about your relationship with the Labour Party? Come now?

    Let's look at the reality. No new ideas, no new leader, no newspapers......

  • Comment number 32.

    I can just imagine them having a field day with his referendum promise...

  • Comment number 33.

    Nick you should have mentioned that the Sun isn't backing the Tories in Scotland, as you did on TV tonight, that's very significant.

    It will be a boost to the SNP if the Sun remains neutral in Scotland in terms of support but continues to chip away at Labour and a real boost if it supports the SNP as it has done in the past.

    Shame the Scottish BBC politicos don't have your sense of professional balance when reporting Nick, their unionist(London Labour) bias is legendary.

  • Comment number 34.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 35.

    When Sarah Brown said "Now lets watch a video of Gordons achievements..." I was so happy when the BBC cut back to Andrew Neil and he said something like "We don't broadcast any such videos from any conference on the BBC". Saved me having to endure what I can only assume was a 5 minute blank tape.

    I have to say, the speech itself didn't really rouse me at all. I didn't think it was bad, but it was a lot of nothing also. A referendum on electoral reform IF we elect them again. How can we trust such things? If they really cared about this country they'd offer that along with the actual GE - it wouldn't be an "IF you elect us" thing. A democratic second chamber? - we've been waiting for this since '97. Does it mean we'll be able to get rid of Lord Mandleson?. An open prison for single mothers? - paraphrasing of course. A drinks ban for yobs? - how is this even enforceable to say nothing of affordable?. No compulsory I.D cards? - Great, but you already announced this. The big evil is the database itself and we all know it.

    I don't think they understand, they can promise anything and everything, the problem is the average person has lost all trust and faith in them due to the promises they have made and never delivered. They could offer the world and a lot of people would still think "Yea, I don't see any flying pigs.".

  • Comment number 36.

    I get the feeling that the Sun looked at Brown's speech and thought "What a load of crap"... Just look at everything he promised, everything was a "mediabite", very sad...... And what really bites is that we had promises last time and they didn't deliver on any of them.......

  • Comment number 37.

    How depressing to think that Democracy can come down to what a propriator of a seedy soft porn rag decides we should vote for. It puts all this 1984 BS in the shade. Still its quite funny to see all these people who congregate here to look down on the lower classes who vote Labour, discussing The Sun. What a bunch of Tony Hancocks!

  • Comment number 38.

    35. At 02:06am on 30 Sep 2009, EmilyQuango wrote:

    I think you summed it up. It was full of vacant promises that we all know (apart from the zombified faithful) that can never be fulfilled. It was a sad inditement of a disparate government. Promise everything, money is no object, we will spend, spend and spend again. How stupid do they think we are? Are they banking on the public sector and those that can wait for "5 years" for their benefits to back them? 5 years for what?

    Let's get rid and see what we get from some new ideas and hopefully a group that can offer some honesty, and let's hold them accountable, this lot aren't.

  • Comment number 39.

    I'm off to bed and do you know what? I've just listened to the major soundbites of all the big points and I don't believe they'll deliver on any one of them. In the same way that they didn't deliver last time round. And what really bites hard, they shouted loud today (Gordon did) about every major news story that has happened over the last few days, and they were looking for votes..... They weren't involved before it happened..... But they want to be associated now, Shame....

  • Comment number 40.

    I think the Sun may have badly misjudged this. Yes, they may declare open season on Gordon Brown, but now that Labour no longer have their support, surely they will declare open season on the Sun. There is a great current of unease and dissatisfaction about Rupert Murdoch's influence in this country, and if Labour can go on the attack and tap into some of that feeling (for example, Murdoch's Fox News slagging off the NHS), people will sit up and take notice. The Sun has declared its support for Cameron so far ahead of the election that it could well turn out to be a poisoned chalice.

  • Comment number 41.

    Actually, it looks like the Sun is backing the Tories in Scotland--sort of. If that's enthusiasm, I would hate to see lukewarm support. But it is support of a sort.

  • Comment number 42.

    My take on this Sun announcement is that it's extraordinarily early. It's been clear to me for 6 or 7 months that the economy is doing much better and finally the figures are catching up. Bank balance sheets are getting back on track, house sales are picking up, loans are picking up and it rather looks to me that everything's righting itself to the extent that ordinary people will have less to moan about progressively month by month, while the background stuff sorts itself out over a more extended period.

    The Sun have put their oar in so early in order to take the gloss off things and make it seem that there's still a problem. Trouble is, there isn't, so they're going to look very silly unless they start a totally fictitious bandwagon about wheels coming off.

    I hate it when the gutter press talk the country down. I don't think much of the Sun in the first place, but they've jumped on the wrong horse. I give them until the new year for them to change their minds and put a very big spanner in the works for the opposition parties when they do.

    Just a feeling I have.

  • Comment number 43.

    as per mr hill's comments above;

    the sun on their "scottish" website is backing the tories, the story is still part of the website but in the paper they will not back the tories or they will lose half their circulation.

    the great benefit laden unwashed who read this comic care more about page 3 boobies than they do about politics.
    the tories wrecked scotland, and ghetting labour voters in glasgow to vote tory is just a bridge too far from reality.

    if they really believe in the tories for britain, then they need to back the tories in scotland, even if it hits their circulation.

    if that happened then it provides lots of ammo for the daily beano, sorry record, would overhaul them and be more popular, as people in the west of scotland in particular are inherently more supportive of labour than they will ever be of the tories.

  • Comment number 44.

    Considering the political allegiances of the Murdoch farm, one can only wonder why it took so long for the Sun to confirm that their snouts were following their tongues up Andy Coulson's backside.
    Having had the misfortune to recently pick up a copy of the Sun, and having nothing else to read, it took a few minutes to realise I was in the same situation as before I had picked up the paper. Some "nice" pictures, reasonable cartoons and I am given to understand good coverage of horse racing, but I will be joining the growing numbers of ex-Sun readers and won't be buying it.

  • Comment number 45.

    All those lists in Gordon's speech: are they really going to happen, or was Gordon just, er, making up a list of things to say?

    One can't tell the difference these days between Gordon Brown fantasising about what will be, and the considered development and implementation of Governemnt policy. It's all very baffling.

    Does Gordon Brown live on the same planet as his Government (not to mention us subjects)?

  • Comment number 46.

    At 11:50pm on 29 Sep 2009, sagamix wrote:
    well fair enough - the Sun represents all that is third rate and tawdry and deserving of contempt in this country, and so it's only right and proper they align themselves with the Conservative Party

    Saga, at least The Sun is no longer aligned with a party that is fourth rate and beneath contempt.

  • Comment number 47.

    43. Haven't seen the dead tree version being in the US just the online one. I can't exactly see Scotland voting Tory though, doesn't matter what the Sun does. More likely the (used to be) Labour vote will go to the SNP or stay home.

  • Comment number 48.

    Squiddy 2003: "For the last 6-7 months your feeling is that the economy is doing much better" ...better than what? Only you know the answer to that and perhaps for the hunreds of thousands of people in the UK who have lost their jobs over this period you can tell them it was all a dream! You really are deluding yourself. I hope you feel better soon.

  • Comment number 49.

    The Sun has just realised what the majority of the country suspected for some time now, that Brown has lost it and has taken this country back to the dark ages.

  • Comment number 50.

    I thought newspapers were supposed to report news, not create it? I wish Rupert Murdoch would mind his own business.

    I won't be voting Labour at the next general election anyway, but I sure as hell won't be backing David Cameron either, regardless of what the front page of a comic says.

  • Comment number 51.

    Do Labour supporters remember how Blair used to creep up to Murdoch all those years ago, I do not remember the faithful Blair followers bashing the Sun then.

  • Comment number 52.

    Before you read too much into this, just consider another possible motivation behind Murdoch's switch. If they win the next election, the Conservatives are planning to weaken the BBC which would leave more media space up for grabs by, say, News International. Any comment on that, Nick?

  • Comment number 53.

    any legal method to rid gb of gb is fine by me.On anti social behavior,after 12.5 years, suddenly,parents are to get a letter warning them of their childrens behavior in the class and on the streets.I just cant believe that this shower, in charge, think for 1 minute, that sending out letters is somehow going to help solve this problem !!! oh do me a favour brown.

  • Comment number 54.

    I think that the Sun WILL turn on Brown personally, and pretty quickly, simply because most of the public - which includes Sun readers - just can't stand the bloke. I can't even bear watching him on TV or listening to him on radio.

  • Comment number 55.

    It poses a dilemma. I know Brown has made enough mistakes to defy people to trust his judgement; and I know he and Bliar haven't haven't actually done a lot in education, but the pair has done much to repair the damage to the health and police services done by Thatcher.

    But would I trust the Tories? Nope. Cameron is uncomfortably flashy and George Osborne is a little too wet behind the ears: full of theories the economy? I ask myself what practical experience has he outside politics?

    Besides, my memories of the Thatcher years are hardly comfortable. With Reagan and his Friendmanite economics, she managed to give the illusion of success usually favouring the rich at the expense of the poor. Privatisation might be good in some circumstances but in others it's plain stupid. Stupid or not, she did it so now we have fragmented transport services, telecoms where customer service is non existant, etc, and regulatory bodies funded by the very companies that provide the utility. In fact the present economic crisis can probably be rooted in her and Reagan.

    So, as for voting, looking at the choices, I seriously doubt I'll vote this time - unless it's to help some minority candidate justify his deposit.

  • Comment number 56.

    This is the same organisation that runs Fox News, and Yes, Fox News supported Bush in the last American election - I won't say anything more

  • Comment number 57.

    There is more to it than that Nick. Brown made entirely the wrong sort of speech yesterday. Where he should have been outlining Government efforts and plans to rein in appalling levels of public borrowing, he made lots of empty spending promises which will never be realised because they are simply unaffordable. Brown is no longer a leader, Labour is no longer a government, the whole country is waiting and wanting an end to it!

  • Comment number 58.

    It is interesting to note that the Sun is read by 5 million people, most of whom make up the working class majority of the country.

    Well done the Sun for finally reasoning correctly that Labour are doomed.

    I find it interesting that staunch Laborites on this blog now condemn the Sun for being tawdry and aimed at the apparently insignificant electorate and that the paper's opinions don't count.

    Odd then that Blair rode into number 10 on the back of substantial support from the readers of that publication and yet his supporters now seek to denegrate its publication, existence and content.

    Smacks of double standards methinks.

    But then maybe those that have spent 12 years believing all the lies, u-turns, spin and smears that have come out of their elected government, can now no longer perceive reality, truth and honesty at all.

    NuLabour, whether you read the Sun or not - Nick is absolutely right, they usually back the winners.

  • Comment number 59.


    I think you summed it up when you said that "The Sun... tends to follow its readers' views rather than set them".

    Well the readers views are clearly a message to Comrade Brown and his unelectable cronies that the time is up and he has failed as I have predicted for years"

  • Comment number 60.

    Kinnock was a giant compared to Brown, so I would most certainly expect the Sun to attack him personally. I cant wait for the pictures of his face superimposed on various root vegetables!! In fact I would even buy the Sun every time they did such a thing

  • Comment number 61.

    Nick, your post and the BBC line seems to be that New Labour has lost the backing of the Sun. Turn it around. The Murdoch empire in the shape of the Sun has officially endorsed the Conservative Party in the election. No surprises there. He's been banging the drum for Dave for quite a while.

    Murdoch will back the candidate who sells newspapers. The Sun has captured the mood of voters. End of. Brown's conference speech was just the last straw.

    Thanks for kindly showing the Sun front page on the BBC 10 o'clock News. What a way to rain on the parade?

  • Comment number 62.

    @ saga

    Replace the word "Sun" in your post with "Labour" and you're a tad closer to the truth

  • Comment number 63.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 64.

    Good morning great Britain and Nick .After watching exerts from
    the lab-our party's big top ,The ring master was some what unsteady on his feet.
    As i see it an elephant had broken loose knocking over the kinock family
    trying to reach the main entrance oh yes they were there the clowns were all clowning about as one would expect in a circus.Then it appeared to me i was in the wrong place iwas supposed to be in the theater watching a play ? But then i was watching a drama unfolding in my very own living room in front of my eyes .When the wife woke me up.Must have dropped off?

  • Comment number 65.

    Labour lost the support of the 'Sun' newspaper. Hmmmm. Why could that be?
    Because in-depth analysis of political history and global financial systems has convinced its readers that it is time for change? Clearly not, as most 'Sun' readers prefer to be entertained and tranquilised by booze, boobs and football. There is nothing new under the sun since Roman times. Give the plebs bread and games and keep them quiet whilst a corrupt elite runs away with the wealth of nations. This is the society that Rupert and James Murdoch want as long as it fills their bank accounts. No wonder that James Murdoch joins George Osborne to promote him as new Sherif of Nottingham.

  • Comment number 66.

    I can't help but smile when I see The Sun - always a follower of, rather than a leader of - the mood in the country finally, eventually, jumping on the bandwagon. Was there seriously a single person in the country who didn't expect this populist rag to jump on the popular bandwagon? When the Tories are in exactly the same boat in ten years or so, it'll be Da Sun Wot Wun for Labour once again.

    I have no hopes at all for the expected next Tory Government in this country, the same as I never had for Blair or Brown. They'll announce how they're going to "save" us all, then proceed to work towards keeping themselves in power, helping their friends and fiddling around the edges and actually solving nothing.

    The problem for me, like many people in this country, is that I will have a choice between voting for liars or voting for hypocrites, all of them (other than those I would never even consider voting for) campaigning on why we shouldn't vote for the other guy, rather than actually setting out policies that they are willing to carry out and capable of carrying out.

    And then people wonder why turnout is so low on election day... But remember, It Woz Da Sun Wot Wun It. Right?

  • Comment number 67.


    What, the Express are in on the act as well???


    Hear hear.

  • Comment number 68.

    It has taken the Sun a long time to come to the same conclustion that the British public have done some 2 to 3 years ago.
    Labour may have lost the Sun but they still have their favourite propaganda machine in place - the BBC.
    Listening to the bbc commentary of the Labour Conference I ask you how can a party be so dispirited on the first day with very poor attendance, and on the final day display lots of shouting and singing after a couple of speeches by people who have made a mess of their careers and OUR country?
    Juvenile as well as incompetent comes to mind.
    As for Kinnock and Ainsworth - have they ever resigned over their incompetence? NO - Kinnock publically stated he would refuse a knighthood, guess what he did when it was offered?
    Broken Britain under Labour.

  • Comment number 69.

    Nick, Nulabour has lost the plot, I think the following link amply illustrates this:

    Teenage mothers – the problem and the solution.

    This is what the NuLabour foot soldiers think of their Government.

    I believe that NuLabours tectonic plates have just shifted.

    Roll On 2010 I May have to change my username.

  • Comment number 70.

    This is nothing new. The Sun has been Tory for years. This is proved by the timing of its headline. It probably would have run this headline at this time whatever Gordon Brown's speech had been like. It has always made it obvious it never liked Gordon Brown. And the Liberal Democrats don't even exist for the Sun! The bias and timing of this announcement shows an arrogance and conceit which is almost beyond belief. If The Sun's readers actually read beyond the headlines and pictures let's hope they make up their own minds. Why has The Sun announced this BEFORE the Tory Party conference? Because whatever Labour came up with in its conference, The Sun was going to run this headline anyway. That's how it looks to me. I always thought there was a good reason for not subscribing to the politically biased Murdoch news media. This has confirmed it beyond any doubt. Come on Sun readers... even if you support the Conservatives... this sort of headline and the timing of is an insult to your intelligence.

  • Comment number 71.

    Can we join the Euro now?

  • Comment number 72.

    Why all this fuss about this headline?
    Six weeks before the 1997 election, when it is clear that Labour are going to win by a landslide, The Sun jumps ship to "support Blair".
    It then spends the next 12 years pursuing exactly the same agenda it always has done (xenophobic nationalism), while still "supporting labour" in 2001 and 2005.
    Now that it looks like Labour has lost the next election, they switch to "support Cameron", as we all knew they would.
    The fact that they have waited this long, until it is clear that Labour is finished, shows how craven they are in their attempts to secure influence over the incoming government.
    I'm no fan of Brown, and will be happy to see him go, but I don't want to see The Sun being given one iota of credit for any influence on the outcome of the election.
    In 1992, they made the correct call, that is all.

  • Comment number 73.

    #35 EmilyQuango

    When Sarah Brown said "Now lets watch a video of Gordons achievements..." I was so happy when the BBC cut back to Andrew Neil and he said something like "We don't broadcast any such videos from any conference on the BBC". Saved me having to endure what I can only assume was a 5 minute blank tape.

    I have to say, the speech itself didn't really rouse me at all. I didn't think it was bad, but it was a lot of nothing also. A referendum on electoral reform IF we elect them again. How can we trust such things? If they really cared about this country they'd offer that along with the actual GE - it wouldn't be an "IF you elect us" thing. A democratic second chamber? - we've been waiting for this since '97. Does it mean we'll be able to get rid of Lord Mandleson?. An open prison for single mothers? - paraphrasing of course. A drinks ban for yobs? - how is this even enforceable to say nothing of affordable?. No compulsory I.D cards? - Great, but you already announced this. The big evil is the database itself and we all know it.

    I don't think they understand, they can promise anything and everything, the problem is the average person has lost all trust and faith in them due to the promises they have made and never delivered. They could offer the world and a lot of people would still think "Yea, I don't see any flying pigs.".


    Great post, very well said. In regards to the referendum point as well, I'm stunned Gordon thinks anyone will believe that after they reneged on their previous referendum promise before the last election. Does he think we're all that stupid?

  • Comment number 74.

    No free speech then here on this blog. Comments attacking Labour with abusive language, no problem for the moderators, critise the 'Sun' and you are referred to the moderators. I wonder why.

  • Comment number 75.

    I understand the dismay with Brown and co., but still struggle with the following questions:

    * Do I really want this country to return to the days of Thatcher and Major? Tory "sleaze"? The greed, decay and decline of the 80s?

    * If not the Tories and not Labour, what are the alternatives? Libs? Too inexperienced. BNP? Too extreme and dangerous.

    In many ways, I can't help thinking: "Better the devil you know..."

  • Comment number 76.

    The Sun is only interested in increasing its readers. I think they are rather behind the times, 'Labour lost it' a long time ago, it took The Sun a long time to realise it though.

  • Comment number 77.

    Doncha just love the Sun being given the tsk a tsk treatment by the BBBC a la NR?

    We have listened to drivel and pap from the Beeb over so much that was indefensible, we've had the Paxman do his sneer at everyone else bit, serious journalism has died a death.

    So might I suggest that you don't get snotty with the Sun, the Mail or any other publication that happens to support the Tories , they merely provide a balance to the Guardian and the BBBC.
    If any of you have ever read Toynbee ,Ashley , Whyte et al you will know what I mean!

    We seem to have a new labour supporter on castigating the Sun by the name of hermanworm.
    He seems to be suggesting that Pascoe Watson was cheesed off with Uni educated BBBC persons.
    I have checked his background and have to say it is impressive, he is well educated and well rounded so I hae ma doots as they say!

    Could'nt be another poster in disguise could it??

  • Comment number 78.

    Thought I would read 'The Sun' (online) article before commenting here. The editorial seems quite sensible, pointing out that Brown's final speech to Conference had no plan to reduce the debt, and seemed to consist of a series of unfunded aspirations. It also pointed out Labour's educational failures.

    I thought Brown's speech was well-delivered and had a few good jokes. However, its content was poor and didn't address the central issues of the day, but it could perhaps be recycled by a new Labour leader in about 2035 when the UK's debt has been reduced to manageable proportions (technical note: this is the estimated date by which the UK's debt will have been reduced to a sustainable level of 40% of GDP).

    So for the first time in my life I will buy a copy of 'The Sun' and keep it as an historical document.

  • Comment number 79.

    Perhaps that is why Kinnock was so emphatically enraptured by Brown's speach - he spotted one of his ilk - a total failure.

    Now all Brown has to do is get a little office on the world stage and cream off a few million to feel vindicated.

  • Comment number 80.

    Well labours media supporters are gradually realising the complete hopelessness of their position.

    Really its just the BBC left as labour cheerleader...

    However it is clear that labour are expecting you to end your labour bias soon (and become independent again) - they are preparing by spinning that you are already pro tory - ha ha ha.

    The internet preserves peoples words for easy public reference, there will be questions to answer for many, many journalists.

  • Comment number 81.

    Isn't this a case of the media once again taking itself too seriously.
    Despite what one response says the Sun's Circulation is 3.1m (August 2009), variously .64% or 2.25% down on a year ago. It's still the biggest selling paper, but like every paper except the Daily Star it is losing circulation.

    So of those remaining readers, how many don't vote, or ignore the Sun's 'advice'.

    As you say, The Sun doesn't like to be on the losing side, it's a moot point who is leading who. I suspect that it's rather more a case that the Sun is responding to what everyone sees as the inevitable; that Labour will lose the next election.


  • Comment number 82.

    #64 quietoldinthetooth

    Your comment has just brightened up a dull looking day. Thanks….lol

    Nick who was it that sang The SUN ain’t gonna shine anymore. Rather apt, under the circumstances, I would say.

  • Comment number 83.

    @42 squiddy

    lol, we're in teh middle of the worts recession sinec the 30's and you think things are picking up?!!! All teh actions of this government have been geared to one thing - a false dawn that defers the pain until after the election.

    Unemployment is going through the roof, interest rates are still at their lowest ever level to try and reinflate the bubble and that's while the BOE has created a few hundred billion in funny money.

    Bank balance sheets are the biggest lie since Labour's last manifesto and a few extra houses being sold at vastly inflated prices does not denote a recovery....

  • Comment number 84.

    5. sagaminx wrote:
    well fair enough - the Sun represents all that is third rate and tawdry and deserving of contempt in this country, and so it's only right and proper they align themselves with the Conservative Party

    And presumably that's why the paper that "represents all that is third rate and tawdry and deserving of contempt in this country" has supported New Labour for most of the past 13 years.

    Perhaps they have finally seen the light, which is more than can be said of people like you.

  • Comment number 85.

    James Murdoch and George Osborne buddies? I wonder if that's got anything to do with the profit-making Ofcom (it generates 400 million pounds) being at the top of the Torie's cull of the Quangos ill-judged.

    Hmmmmmmm, when exactly will the truly gullible British public realise that there's an anti-BBC agenda being fuelled by someone who stands to make huge profits on the back of the BBC's demise?

    FOX News in the UK here we come.

  • Comment number 86.

    The Sun's lost it - they've sold the working man to the wolves.

  • Comment number 87.

    A paper built on the working class. It`s bye bye Sun and if Murdoch is reading it is bye bye Sky as well.

  • Comment number 88.

    Why does no rival media organisation ever find out what the terms & conditions behind these deals with murdoch?

    Personally i reckon its bad news for the beeb, because the obvious deal this time is murdoch backing in return for dismemberment of the BBC. The tories have been hinting at bbc reform for months & every day there is an anti-beeb story in your daily paper, softening up the masses for the changes to come.

  • Comment number 89.

    Anyone who heard james Murdoch's speech the other week would have predicted this. As James said, the bottom line is profit. As a top priority,News International wants to break up the BBC and hand over a goodly part of the licence fee to its TV/online news. They think they have a better chance of achieving this with the Conservatives. It was weakly admitted by the Sun spokesman on Breakfast this morning that Murdoch had a good deal to do with the decision. To put some balance into the situation, bring back Jasper Carrott and his 'The Stun' presentations.

  • Comment number 90.

    If Gordon really does care compassionately about this Country - and Sarah assures us he does - he must realise that he has blown his last chance and should now resign and call an election.
    He won't of course. Only he, he tells us, has the God given right to run UKplc and he is the right man for the job.
    I'm sure he means well, but any other person in his position would surely accept the the best thing now would be to go.
    With 'The Sun' now against him he needs to be prepared for hostile headlines and ridicule - remember the Kinnock lightbulb?
    Whether Cameron & Co can do better, I don't know. What I and many others do know however, is that Brown and Co are no longer capable of governing.

  • Comment number 91.

    The guy is so arrogant I can barely listen to him anymore! I don't want a TV debate because I cannot stand anymore of his excuses, U-turns, dithering and downright lies and re-writing of history! The man is an utter fraud!

    In 7 months we'll all be able to cast a vote a get rid of this unelected weasel.

    Like many millions I've made up my mind. I don't need to hear anymore from this man or his party.

    I'm shutting off from the hooo-har of the next few months. I'll then re-awake on election day and then spend all night watching the political slaughtering of GB and his weak Cabinet wanabees! Bliss!

  • Comment number 92.


    That makes it three things they've adopted from the BNP...

    1) Open Prisons for Pregnant Teenagers
    2) British Jobs For British Workers and
    3) Operation Fightback.

    All documented BNP. As the contributor says, following your link, "No wonder Tebbit called the BNP "Labour with added racism""

    makes you wonder what on earth they are thinking in the bunker and how they really didnt think it through... they couldnt have done.

    What a mess.

  • Comment number 93.

    I made the comment that the Sun has never actually "supported" Labour, it just jumped ship six weeks before the 1997 election when it was clear Labour would win by a landslide.
    It has followed exactly the same path for the last 12 years, "supporting" Labour only because it was clearly going to win in 2001 and 2005.
    Now it looks like Labour will lose, they have jumped ship the other way.
    Why has my comment been "referred to the moderators"?
    In any case, The Sun would have looked less craven had they shifted their support when Brown got in, for example

  • Comment number 94.

    #82 thanks hope I've passed a little sun shine your way ?Perhaps you might join fubar and a few more of us in future when the belt tightens?
    Their a busted flush and they know it .
    How many days two go I know you keep the score?

  • Comment number 95.

    Maybe I'm wrong Nick, but I thought he was going to get away from listing out all the "achievements" that he personally, and alone, has been responsible for, but no. On the news clip that I saw, there he was itemsing a list of historic "achievements", few of which stand up to forensic analysis, whilst having no acknowledgement of the new reality.

    Where's he going to find the money for all the "new" ideas?

    Who's he think he's talking to? A bunch of dummies?

  • Comment number 96.

    @85 nonsense

    The gullible British public have been voting Labour for the last 12 years so they're not going to catch on too quick....

    Having said that, although I'm not anti BBC they certainly need cutting down to size. It has become as bloated as the public sector and does a poor job of impartiality. Nick Robinson being the prime culprit, his Labour sycophancy is stomach churning, I think I'm going to see if the bookies will take a bet on him losing his job in July 2010!!

  • Comment number 97.

    "The paper - which is first and foremost a commercial product - tends to follow its readers' views rather than set them".


    Nick Robinson

    You know that this statement is disingenuous - why did you write it?

    News organisations, even if their articles are written from an independent perspective, have the power to form, and do form, their readers' opinions with the editiorial content alone.

    For example, fill a paper with crime and disorder day in, day out (and there is plenty as we're a country of 60 million people) and people will think there's a big crime problem, etc etc etc.

  • Comment number 98.

    Had to laugh about the proposed clamp down on breaches of ASBOs. It won't happen!
    ASBOs are are CIVIL matter, breaching one is a CRIME.
    Doing anything about a breach puts up the crime figures. Ergo it won't happen.

  • Comment number 99.

    Nick the SUN certainly is shining, I have just been granted my dearest wish:

    Tony Blair ‘will end exile’ to campaign for Labour at general election.

    Teflon Tony, Meddlesome, Duff and Ali, the NuLabour Project architects all onboard the train when it crashes.

  • Comment number 100.

    polero @ 18

    millions of people read The Sun daily

    read? - mmm - hey but just think about an election won WITHOUT any votes from Sun "readers" !! - would be such a clean mandate, wouldn't it?


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