Phew. That wasn't so painful, was it?
The prime minister has said the "C" word - cuts - and done so referring not just to cutting costs and inefficiencies but also to "unnecessary budgets" and "lower priority budgets".
Translated that means public spending cuts across a host of government departments.
This, however, was more tactical repositioning than a historic moment when the prime minister told the country an unpalatable truth.
This was not, in other words, comparable with Jim Callaghan's declaration in the 70s that the party was over.
The "C" word concession was not the big message in his speech to the TUC. It was, instead, the U-turn needed to allow that message to be heard.
He and his government had faced, he said, a series of "big choices" since the financial crisis began.
At each stage - whether trusting the banks to sort themselves out or markets to resolve their own problems or allow the recession to run its course - the government had, he claimed made the right choice to intervene.
Now the country faced another big choice, he claimed, between Tory across the board cuts and his cuts that will not affect front line public services.
With this speech a new phase in the debate opens. The government will be under pressure to show how it can deliver what it promises.
The Tories will face more intense questioning about how they would cut faster and deeper without causing more pain.
So far, only the Lib Dems have come up with proposals that will save real money and cause real pain. The other parties cannot avoid that for much longer.