Sense of well-being
It is a sign of the times that the leader of the Conservative Party declares that the nation's sense of well-being is the central political challenge of those times and not economic regeneration. It's a sign of how used we've all become to an era of never-ending economic growth. A sign too of how keen Mr Cameron is to challenge the notion that his is a party obsessed with money alone.
Is this speech about more though than political positioning? The Tories insist it is - that they are staking out the middle ground between laissez-faire and over regulation... between indifference and interference. A promise to make the British public sector a world leader in the way it treats its employees and to stop burdening business with bureaucracy is, they say, evidence of how that approach could improve life in the workplace (speeches are to follow on the family and the community).
Labour have been quick to point out that the Tories opposed extensions in maternity and paternity leave. They claim that the Tory leader's support for exhortation is not new politics but merely a new gloss on Tory opposition to minimum standards at work. It is how that debate plays out which will mark the true significance of today's speech
P.S. - In a sign that there may be just a little resistance amongst the grassroots to the politically correct Cameron leadership, Tory chairman Francis Maude has been forced to reassure Conservative constituency associations that the leadership is not trying to foist "mincing metrosexuals" on to "gritty northern" seats. So that's all right then.
He says this, apparently, in a podcast for "Tory Radio". Has it occurred to him that those this message is aimed at will neither know what a metrosexual or a podcast are?
P.P.S. - Talking of new means of communication, it's a little unfortunate that David Cameron praised a website in his speech today but failed to point out that it was a .com and not a .co.uk. Unfortunate because the UK website - and no I'm not telling you its name - is a site for those seeking casual sex. It includes an interesting quote from someone called "David 'married and cheating'" about his liaison with a housewife.
I wonder what his level of "well-being" is?