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BBC BLOGS - Newsnight: Michael Crick

Archives for October 20, 2008

Is there a 'Bradley Effect'? Or perhaps the reverse?

Michael Crick | 16:18 UK time, Monday, 20 October 2008

Comments (3)

Tom BradleyWith most opinion polls now giving Barack Obama a substantial lead in the presidential race, the big unknown is the possible 'Bradley Effect' - a reference to what seemed to happen back in 1982 when the black mayor of Los Angeles, Tom Bradley, ran for the Governorship of California.

Before that election most polls gave Bradley a substantial lead, but then he lost. In short, the effect was identified as a distortion in opinion polls caused by voters who didn't want to vote for a black candidate, but didn't want to admit that to pollsters.

A similar effect was cited by some analysts - rightly or wrongly - when Hillary Clinton confounded expectations, and the polls, and beat Obama back in the New Hampshire Democrat primary earlier this year.

But my former Newsnight colleague Peter Kellner, now president of the polling company Yougov, has written an article for the Fabian Society suggesting that the Bradley Effect may be a bit of a myth these days. Indeed, he argues that current US polls may in fact UNDERSTATE Obama's lead, simply because, on the basis of past voting behavior, they may underestimate how many black voters will turn out. But with Barack Obama in the running this time, the argument goes, black people may be a lot more inclined to cast their ballots than ever before.

Intriguing stuff.

Question for real anoraks of politics

Michael Crick | 15:53 UK time, Monday, 20 October 2008

Comments (5)

Change is in the air in Washington. As I'll be exploring on Thursday for Newsnight, it's the buzz word for Barack Obama (just as it was for Gordon Brown when he ran for the Labour leadership last year), but also a theme for John McCain - to the extent of parody in both cases.

It's the first year since 1976 that neither a Bush nor a Clinton has been on either of the main tickets (though Hillary almost got there).

And remarkably 2008 has been the first presidential race since goodness-knows-when which has not been contested by either the sitting President, nor the incumbent Vice President.

But what year exactly was "goodness-knows-when"?

Think hard.

It's a surprisingly long time ago, and the answer's not as simple as you might think. I certainly got it wrong when an anorak friend posed the question a few weeks ago.

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