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Friday 7 February 2014, 16:28

Mark Kermode Mark Kermode

The new Darren Aronofsky film Noah is being post-converted into 3D - but only for certain territories. What does this say about the studio who are doing it and their attitude to the audience in those countries?

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  • rate this
    +1

    Comment number 1.

    As Douglas Trumbull proved, I didn't need 3D to see what space was like either!

  • rate this
    +2

    Comment number 2.

    From the trailer it looks dreadful.

    At a guess the studio doesn’t have much confidence (almost typed 'faith', opps) in Noah.
    If it has any market at all it’ll be amongst Christians, mainly in the USA. Either they’ll turn out or they won’t; either way 2D or 3D won’t sway their decision.

    How to get people in predominantly non-Christian (China etc.) countries through the turnstiles? Convert to 3D and try and sell it on the spectacle and SFX.

    My guess is this time round Noah will hit the rocks and sink with all hands.

  • rate this
    +1

    Comment number 3.

    Mark, I'm from Buenos Aires, Argentina.
    Here all of Darren Aronofsky's films have done perfectly well in the box office so I really can't tell why the studio thinks we are not going to see it otherwise it's in 3D. I'm pretty sure tough that we are going to get in both versions: 2D and 3D. Well let's pray to get the 2D version.

  • rate this
    +1

    Comment number 4.

    Not surprised to see Germany not included on the list. Even Only God Forgives got the 3D post conversion treatment when it was released on Blu-Ray. In the last few years here in the U.K. we have been limited when it comes to choosing between 2D and 3D showings, thus some of us have been forced into watching films in 3D at the cinema. In regards to Noah, I guess Paramount is simply not confident enough that it'll become the blockbuster so why throw money after bad.

    Judging from the trailers it will certainly divide audiences.

  • rate this
    +2

    Comment number 5.

    When Gravity came out a lot of people said it was a breakthrough for 3D but i think it's 3D's Concorde, in that this is the pinnacle of the format. In The Desolation of Smaug the 3D was nothing but a hindrance and i kept thinking how hundreds of people spent hours designing all these detailed sets and backgrounds, only for that effort to be wasted because i was having to view it with sunglasses on.

    As for 'Noah', i thought everyone had gotten wise to the fact that retro-fits were inherently crap and that we'd seen the last of this process. Although the fact that the studio respect UK audiences enough not to try and palm-off an inferior format on to us, makes me feel quite positive toward the film and i might end up seeing it as a gesture of good will.

 

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Outspoken, opinionated and never lost for words, Mark is the UK's leading film critic.

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