A few days ago a truly bizarre promotional kit was sent out to the press for the film A Belfast Story. Here I unveil its contents and ask 'Why?!'

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  • Comment number 74. Posted by Tom Wilson

    on 28 Sept 2013 10:37

    I don't understand what's so annoying or upsetting about this.
    How the hell is this anything like mailing live snakes to film reviewers?
    To me it looks a like box full of goodies akin to the stuff you get when you pay some ludicrous amount of money for a premier/deluxe/special edition of a film/record/video-game.
    I agree that the whole notion of promotional kits and goodie-bags is ridiculous, as if it makes any difference to experience of the film, but at least this attempts to describe the film in some way.
    I think the Once upon a time in America clock is more stupid frankly.

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  • Comment number 73. Posted by Megan A

    on 17 Sept 2013 11:35

    That's exactly what I was going to say. Who doesn't need extra nails and gaffer tape? Saves a trip the the store. I also make collages on my walls, so little bits of paper always come in handy. Don't know if I really need three that say "Justice" but you never know. Box could be quite useful too. Could use it to wrap a gift at Christmas.

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  • Comment number 72. Posted by joemercersway

    on 10 Sept 2013 15:22

    it's naff...and to be honest, you're a film critic, your job is to see this movie, so why do they need to send you silly stuff in the post to advertise to you that it's coming out?

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  • Comment number 71. Posted by Fake_Shemp

    on 7 Sept 2013 18:22

    Crass and ill-conceived, but they definitely went to some expense with the packaging and shipping. I love the Zombie Flesh Eaters hand!

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  • Comment number 70. Posted by tombill143

    on 6 Sept 2013 21:57

    I what way is the posted item intended to be advertising a film? I've heard of Guerilla advertising and viral marketing ( although the minions in constant teasers for "despicable me 2" became staggeringly annoying), but stunts like this are ridiculous, mind boggling and very frightening (and not in a good way). If the shoe was on the other foot, i'd call the police immediately.

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  • Comment number 69. Posted by krn

    on 6 Sept 2013 15:03

    I have to admit Mark, regardless of what some PC, momma's boy critic has lost his delicate temper over, i have never personally received a promo' pack for a movie in the post before. So this entire package just looks like a movie buff/collectors wet dream. (Considering, of course, that the movie turns out to be half-decent.)

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  • Comment number 68. Posted by Mel0dymaker

    on 6 Sept 2013 14:17

    I guess it is kind of like sending out potatoes, or maybe even rotting potatoes to advertise a film about the Great Irish Potato Famine.

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  • Comment number 67. Posted by Henners250

    on 5 Sept 2013 12:31

    03.36 - Ha 'Long & Hard'.

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  • Comment number 66. Posted by Steve Tudor

    on 3 Sept 2013 12:14

    A good idea executed badly. The reconciliation side wasn't good enough to balance it out. Can't say I find the nails etc offensive.

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  • Comment number 65. Posted by Heather Martin

    on 3 Sept 2013 09:25

    The word that came to mind in this household was "crass". I'm never convinced that these freebies really make reviewers either watch the film - aren't they paid to do that already? Or convince the reviewers to write a more favourable review - isn't that bribery, or at least, immoral? The reviewer has his/her own reputation to guard and if they persuaded by a balaclava and a bag of nails that this is the greatest film ever and you should recommend it to the world then when it isn't, then I think they would be out of a job pretty quickly. So to the film industry and it's marketing industry I would say - spend the money on the film and cut back on the marketing please.

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