I posted recently saying how much I hated long excerpts from films being used in marketing campaigns. This seems to have touched a nerve - here are some of your responses.

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  • Comment number 53. Posted by information1st

    on 18 Jun 2012 21:36

    This is worth a view on this subject!!:

    Trailer For Every Oscar-Winning Movie Ever

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  • Comment number 52. Posted by ScottEmery

    on 27 May 2012 02:09

    Got to say I disagree with the person who emailed in last. Dark Knight puts that awesome shot of the football pitch crumbling behind a player. That shot will now not amaze me in the film and it also worries me that they put that shot in the trailer as it makes me think they've included all the best bits in the trailer because the film is crap!!!

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  • Comment number 51. Posted by I_am_I

    on 27 May 2012 00:44

    When Mark put on the shades I thought it was an audition for Men In Black IV.

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  • Comment number 50. Posted by TheThinWhiteDude2708

    on 22 May 2012 21:38

    The debate presents an interesting marketing dilemma for filmmakers and studios.

    For instance, most films do not get the attention they do or don't deserve merely through word-of-mouth. It is achieved through the teasing of films through trailers, which while unveiling certain plot points, help get people excited about the film. That said, I'd be a hardliner when it comes to seeing the whole film all at once.

    I don't normally tend to watch trailers or read reviews from Empire, Total Film or what have you because I think there is something genuinely special about going into to a film with a blank canvas: you only have your own opinion by which to judge the film. As such, I believe marketing campaigns/trailers should be simple, concise and to the point. Much of the joy about seeing Inception was merely on the basis of the poster and the tagline: "Your Mind Is The Scene Of The Crime."

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  • Comment number 49. Posted by robfromfort

    on 22 May 2012 21:20

    I picked up Empire las tmonth and was reading about Moonrise Kingdom. Halfway through the article I fell asleep. When I awoke from my boredom induced slumber I flipped the page and moved on.

    However I just saw the trailer on the gogglebox and have to say it looks fantastic, nothing what like I had imagined. Can't wait to see it now.

    Perhaps trailers have their uses?

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  • Comment number 48. Posted by MargeGunderson

    on 22 May 2012 14:37

    Hahaha! A very entertaining blog entry :) Well, we all change our minds over time.

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  • Comment number 47. Posted by iikans

    on 22 May 2012 14:25

    Mark - Your blog on 'The Raid' has more trailer than I've ever seen - PRACTICE WHAT YOU PREACH please

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  • Comment number 46. Posted by PeterW90

    on 22 May 2012 01:29

    While I agree with your points about the long excerpts, surely the fact that Prometheus is a prequel is a bit of a spoiler in itself. There may be surprises in the way the film moves but if you've seen the originals and you know the mythology of the story it's trying to tell then can't you work out what's going to happen along the way?

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  • Comment number 45. Posted by DougWonnacott

    on 21 May 2012 20:59

    Showing too much has been around a long time. Up until the 1980s, trailers sometimes ran for up to 5 minutes and would give away massive spoilers. The 90 second trailers we have now feel like the right length.

    But I do think that the art of the trailer peaked in the late 80s/early 90s. Then it seemed that the intention was to give a feel for the style of the film and tell you what type of film it is and highlight any big names involved. Now the intention seems to be to make the film look like a recent hit, regardless of whether this accurately reflects the film it's advertising. I find modern trailers on the whole to be misleading.

    But I am reluctant to see a film without any prior knowledge of it. It increases the chances of seeing a film I won't enjoy. The cinema costs to much for that kind of a gamble.

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  • Comment number 44. Posted by MalickFIncherNolan

    on 21 May 2012 19:45

    Mark are you ever going to reply to the messages about your Film Club Idea ? You ask questions for us and you never hear our answers.

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