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Paper Monitor

13:11 UK time, Friday, 11 January 2013

A service highlighting the riches of the daily press.

A good snowfall is a gift to newspaper picture desks - photos of humdrum city scenes transformed into magical landscapes, children building snowmen, hardy gritters clearing the way...

Well that hasn't happened, so some of today's papers are relying on that other great slow-news-day fallback: the weather preview.

Throughout the papers, there's a heavy sprinkling of conditional-sounding words such as "braced for", "poised", "faces" and "set for". Add a picture of a busy-looking gritting depot and a couple of grim-looking maps, and the job's a good 'un.

The Independent and the Daily Telegraph juxtapose their weather warnings with pictures from somewhere abroad where it actually has been snowing - Jerusalem, which looks like it has moved to Lapland when nobody was looking.

Meanwhile, the Mail uses the weather to make a point about rising energy bills:


(See what they did there?)

Pensioners will suffer a double blow today with the arrival of freezing weather and news that their energy bills have doubled in seven years.

And the Daily Express - a paper that likes little better than the onset of weather (any kind will do) - proclaims:


"Steps such as closing the bedroom window at night... and wrapping up well... can literally save lives," one charity chief tells the paper.

Advice so startling, it makes Paper Monitor think that Pippa Middleton might have a future in this sort of thing.

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