Paper Monitor has remarked before about the attention lavished on Princess Beatrice's royal wedding hat.
Mocked, ridiculed, compared to everything from a Star Trek weapon to a toilet bowl - the fascinator has, for the newspapers, proved endlessly fascinating.
At last, however, the headpiece is finally getting the praise it deserves in the Guardian.
According to the paper, its positive spin-offs have been twofold.
Firstly, by auctioning it on eBay, Beatrice will raise cash for two charities - Unicef and Children in Crisis.
Secondly, the contraption, designed by Philip Treacy, has apparently sparked a boom among the British hat industry:
Despite criticism in the media the hat is believed to have rekindled British interest in millinery. John Lewis has reported that hat sales have increased 60% since this time last year, and Philip Treacy himself has seen demand from stockists and customers double.
Paper Monitor hopes we haven't heard the last of this multi-faceted chapeau.
Pictures of Pippa Middleton on holiday have become a proxy for the lack of honeymoon images of her sister.
Perhaps the hat will become as regular a fixture in the papers as was the wedding itself during the build-up to the event.