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Paper Monitor

12:34 UK time, Thursday, 3 March 2011

A service highlighting the riches of the daily press.

In this era of rocketing commodity prices and ever more expensive food, every little helps.

So the Daily Mail is doing its bit by giving away a loaf of bread. It's carefully flattened and spread slice-by-slice throughout each copy.

Ah no, it's just a voucher.

But Paper Monitor is fascinated to see the other vouchers for today.

"Afternoon tea for two", "Royal Doulton spring figurine" and - PM raced to dig out the scissors at the sight of this one - "Lark Rise to Candleford DVD".

Those who like their jewellery endorsed by aristocrats who were close personal friends of Diana, Princess of Wales are well catered for, with both a "Rosa Monckton double ring" and, additionally, a "Rosa Monckton ring stack" on offer.

Elsewhere in the same paper, PM's eyes are drawn to a feature about life as a self-confessed "yo-yo dieter" by writer Claudia Connell.

It isn't her account of veering between a sizes eight and 18, nor the vivid description of what it is like to lose an gain 17 stone in a decade that captures the attention, however, so much as the image from January 2005.

The photograph prompts a series of questions that, PM suspects, may never be answered.

Firstly, what was the purpose of the picture? Who was its intended audience? And, most disconcertingly, did it form part of a series?

Flicking through the rival Daily Express, another seemingly insoluble conundrum presents itself.

The results of the previous day's phone poll - on the subject, "Have Labour policies wrecked Britain?" - are in. Some 99% say "yes".

Who, then, were these 1% of Daily Express readers who voted "no"?

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