And contrary to the expectations of the greetings card industry, there are some people who find themselves somewhat less than whelmed by the whole thing.
These are the people who will not be listening exclusively to songs about "wuv" on their mp3 player.
They are the souls who will have been heartened to read about efforts in other parts of the world to strike a blow for the passion-less.
Here, Monitor readers are invited to assist by sending in their favourite breaking-up songs, the tunes that make this day of universal soppiness a little bit more bearable.
Bob Dylan's Idiot Wind is your starter for none.
All other musical suggestions via the comments box below.