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Sexism. It's a serious matter. No really, it is. All the papers have something to say about Sky Sports presenters Andy Gray and Richard Keys. Both have been disciplined over off-air remarks about referee's assistant Sian Massey, at Saturday's Wolves-Liverpool game. They also had a pop at West Ham vice-chairman Karren Brady for - shock, horror - raising the possibility that sexism existed in the game.
Tackling the story with the seriousness the paper obviously feels it deserves, the Sun's front-page headline reads: "GET 'EM OFF". Cue schoolboy sniggers. It's talking about Gray and Keys. Obviously.
It also runs a big picture of Ms Massey in a short denim skirt and a vest top, dancing whilst on a night out. The same photo appears in the Mirror, the Express and the Daily Mail, which also publishes a holiday snap of her in a bikini. Of course they all do. Whatever news story a young woman finds herself in the middle of, there has to be a snap of her looking pretty and having fun - preferably in swimwear.
The Sun does get Ms Brady, one of its columnists, to comment on the storm. She makes her point well.
Let's make one thing clear, this isn't about what was said about me. That was personal opinion and everyone is entitled to that. I've put up with a lot worse during my career and I'm old enough and experienced enough to brush hurtful comments aside. But here is a woman who is doing a very important job under difficult circumstances and considerable pressure, who deserves respect.
The Mirror also gets a woman in the male-dominated world of football to give her opinion. Its sportswriter Ann Gripper says the pair's "casually sexist remarks are a sad reminder that stone-age attitudes linger in some parts of the game". You can find her article right under a guide to understanding the offside rule for women, using little lipsticks to represent the players.
Maybe football isn't the only world where such stone-age attitudes to women linger?