A service highlighting the riches of the daily press.
Women's editor of a certain paper (that narrows it down already) interviews feminist columnist who used to write for the same paper.
It's got to be the Guardian.
When Kira Cochrane talks to Natasha Walter about her new book, Living Dolls: The Return of Sexism, the author gets superstar treatment.
Her photograph fills the front page of the paper's features supplement, G2, and the whole of page six is given over to a similar picture.
The interview itself offers few surprises.
Walter is not the first feminist to reject the notion that pole dancing and stripping are liberating to women (although she may be the first who took her research seriously enough to endure a "Babes on the Bed" competition at an Essex nightclub in order to strengthen her argument).
And Cochrane enjoyed the book.
But what does jolt the reader is the rather incongruous diary of "Walter's day" alongside.
We learn that 11am means chocolate brownies.
And at 1pm, "I have a sandwich from Pret A Manger, the avocado salad wrap, which is eaten at my desk. If I'm working, I'm working."
An hour later, " I might spend the afternoon writing an article."
Even serious features, it seems, have been infected by Twitterisms.
PS. When a paper demands that readers "spot the difference" between a photograph taken pre-makeover and one taken post-makeover, they presumably don't expect the answer to be: "Yes, the one on the right has brighter lighting."