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Paper Monitor

10:45 UK time, Monday, 7 September 2009

A service highlighting the riches of the daily press.

And today's papers, in ascending order, are:

Daily Star and Sun
Daily Express
Daily Mirror
Daily Telegraph and Times
Guardian and Independent
Financial Times

What's the list based on? Quality? No. Paper Monitor spreads its love equally. Pages? No. The Sun packs 60 pages and the Indy 48.

No, it's price. From 20p for the Star and Sun (note, reverse London weighting here - the respective cover prices in the rest of the UK are 25p and 30p) to £2 for the FT. (And the size of the pricetag is in inverse proportion to its value, as previously noted by Paper Monitor.)

But it's the Guardian that is the one mover - adding 10p to its price from today. The move puts it on level price pegging with the Indy, and leaves the Times and Telegraph (both 90p) as the cheapest of the "broadsheets".

Inside, Guardian editor-in-chief Alan Rusbridger sets out to address the price hike, noting plunging advertising revenues and "recent and long-term pressures on the media industry" - by which, Paper Monitor assumes he means the internet. Rusbridger's message is notable by its absence from the Guardian's website - so, sorry, no link.

But there's a blow-softener, with what seems like an exceptionally heavy edition of the paper today - thanks, in large part, to the continuation of its World War II booklets.

At the bottom end of the market, the Sun continues its Sunemployment series by recruiting James Caan, the Godfather actor Dragons' Den star to give an employment masterclass to readers. And, it being the Sun, there's even a motivational pun to put employment seekers in the right frame of mind: "You Caan get a job".

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