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Paper Monitor

12:12 UK time, Tuesday, 2 October 2007

A service highlighting the riches of the daily press.


That word in red marks a moment of political triumph on the front of the “world’s greatest newspaper”.

That’s the Daily Express of course, which has seen its “INHERITANCE TAX IS THEFT” crusade rewarded by the Conservative pledge to raise the threshold on inheritance tax to £1m.

It’s well known advertisers like to get their spots on pages that carry stories for the right demographic for the product. The Express’s Tory conference coverage on page four and five is accompanied by an advert for digital hearing aids. What are they trying to say?

It’s great minds think alike time again in the Sun and the Daily Mirror. Both carry the story of a 10-year-old boy involved in a collision with England midfielder Steven Gerrard as their splash.

In the Sun it’s “GERRARD RUNS DOWN BOY, 10” and in the Mirror “STEVIE G RUNS DOWN BOY, 10”. Of course, both papers have to carry witness suggestions a few pars down that the boy ran into road.

Over in the Independent there has to be credit for the headline “CHEESE IN OUR TIME”. Who cannot respond to creativity like this, especially in conjunction with a hefty feature on the burning issue of the day – the state of the UK’s cheese industry.

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