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Paper Monitor

12:32 UK time, Friday, 20 July 2007

A service highlighting the riches of the daily press.

Paper Monitor regularly teases the Independent about its poster front pages ("CRUELTY") but little did it expect to find itself cast in the role of sad-eyed dolphin or whale.

"IN DEFENCE OF THE BBC - BULLIED, BRUISED, COMPROMISED" trumpets the Indy. Cue cries of "well they would say that, wouldn't they" from those who believe the BBC is packed to the gunwales with muesli munchers.

Inside is a factbox of "reasons for the corporation to be proud". The Archers? Check. Kids' telly? Check. Ego-surfing time, any mention of yours truly? "BBC online was the pioneer of the news website... still a leader - if not the leader - in its field." So no hard feelings about the ribbing, then.

Meanwhile, the Daily Telegraph's front page has a very Telegraph bent to the delights on offer within. There's a free golf tips DVD. More tips, this time on "helping women tackle the terror of the wine list". That's right captains of industry, give the little woman this handy cut-out-and-keep guide and never again fear when she for your well-educated taste buds next time she plumps for a rosé. And Rowan Pelling - being posh, articulate and a bit of a goer is very much a Telegraph poster girl - on stockings and suspenders. Very much Telegraph garments.

And in the Times there is a prime example of the copywriter's art being a triumph of hope over expectation. A full-page ad for a shiny new car exhorts potential customers to "BEAT THE HEAT".

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