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Award for Röyksopp's Cardiff video

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James McLaren James McLaren | 13:06 UK time, Wednesday, 2 February 2011

The video for Norwegian band Röyksopp's single Forksaken Cowboy has won an award for its director, Cardiff's Matt Callanan.

Shot in and around the streets of Cardiff, most notably the Roath and Cardiff Bay areas, Forsaken Cowboy has been given a top award by www.genero.tv. You can watch the video on Vimeo.

Callanan was one of the men behind Cardiff's Phantom Beats production duo and the Plastic Raygun record label. He told me: "I'm very chuffed to have won the Röyksopp competition. Before my four year hiatus in London I spent the majority of my time in Cardiff DJing and producing as Phantom Beats and recording for Plastic Raygun.

"In between making beats Neil [Cocker, his Phantom Beats colleague] and myself were gallivanting around the world making people dance and also got to do cool things such as a live session for Radio 1 and DJ live on Bethan and Huw's show. A few music videos were made for Plastic Raygun by label boss Maf and my brother Steve. One of the first videos made for the label was this bit of car trashing action made way back in 1999 for our first track on the label Growler."

Watch Growler on YouTube.

"I had never thought about producing videos myself as I so focused on the music. After years of touring I wanted to try and develop some new skills, so I ventured up to London and worked for the BBC and gradually learnt the craft of filming and editing.

"I entered my first music video competition on the Genero TV website in July last year for Berlin's Booka Shade. It got highly commended and positive responses from DJs like James Zabiela and Tom Middleton plus big ups from a writer on Time Out Magazine. After that feedback I decided to go freelance and made the move back to Cardiff where I made a few other music videos in my spare time.

"My second video for Alicia Keys video become a finalist, so to win a video competition for one of my dance music heroes, Röyksopp, when I'm still learning the trade is great. These videos were all done in quite a guerilla style with little budget and no crew, so I'm looking forward to working on some bigger projects where I can really get my ideas flowing and take the videos to the next level."

Andrew Lane, from Genero.tv told Guardian Cardiff: "Matt's video about a lonely cowboy character is beautifully shot, and tells the story of an outsider individual whose eccentric behaviour puts him at odds with society. It fits the music's dreamy state so well and continues the story of the album along its logical progression. The judging panel, as well as Genero.tv's global community loved Matt's video!"

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