Marina & The Diamonds: our next chart star?
While plenty of exciting new Welsh acts come to our attention, very few actually combine talent with the genuine potential to break into the national consciousness. Marina And The Diamonds - one of the subjects of Beth's latest blog - begs to be brought into the mainstream, but on her own terms.
On Monday 16 November, her new single, Mowgli's Road, will be released on the 679 label, part of the huge Warners group. It combines ethereal vocals with an incessant electronic keyboard bounce, a great pop hook and a dark-hearted melody that at times recalls nothing less than the Doctor Who theme.
Leaving aside the overly-kooky middle eight, it's a storming single that should make anyone with a sense of drama in music sit up and pay attention. It comes on the heels of her previous single, Obsessions, which is the best song I've ever heard about having Obsessive Compulsive Disorder.
It tells the story of picking up packets of crackers in a shop, thinking there's something wrong with each packet and never being able to decide which one to buy. Compare that lyrical idea with Mariah Carey's forthcoming cover of I Want To Know What Love Is by Foreigner...
Having by all accounts given a great show at last week's Sŵn Festival , and with the support of a major record label and some slavering press coverage, Marina And The Diamonds represent a decent tilt for mainstream success that isn't that woman from Nefyn.
Watch the video for Mowgli's Road:
Words: James McLaren