Poms well and truly 'tonked'
A motor company has enlisted the services of Matthew Hayden in a campaign called "Tonk a Pom".
Every time an Australian batsman hits a four or a six, the replay screen shows Hayden smashing a ball and gazing into the distance.
It has happened 67 times in all, but in truth there has been no need for any gimmicks for people to understand the miserable plight of England after two days at Brisbane.
The tourists have so far had one good session, between lunch and tea on Friday, when four Australian wickets fell.
But the rest of the match has, frankly, been frighteningly one-sided.
If anyone was in any doubt about how much losing the Ashes meant to Australia, they needed to be in the ground when Glenn McGrath bowled his hat-trick ball to Paul Collingwood.
The noise was enough for your eardrums to feel physical pain, but presumably only if you were rooting for England.
At lunch, with Australia 427-4, England were already in something of a tight spot.
Credit to Andrew Flintoff, who took the one wicket to fall in the session, but the rest of the England seamers - generally underbowled this year - were really just trying to find their radar before the second Test starts.
After lunch there was a glimmer of something.
Matthew Hoggard removed Ricky Ponting and Adam Gilchrist in an over, Steve Harmison shifted Shane Warne with a lifter and James Anderson's reverse swing was too much for Michael Clarke.
But the almost upbeat mood of England's supporters was spoilt when an officially endorsed song blared out from the speakers at tea.
To the tune of Tight Fit's 1982 hit The Lion Sleeps Tonight, the song pokes fun at the Barmy Army and the chorus line is a predictable "Whinging Poms, Whinging Poms..."
Meanwhile, the Barmy Army, who booed that terrible ditty, are still upset about an incident on Thursday when their lone bugler had his trumpet confiscated moments after putting his lips to his instrument.
Several leading officers in the Army have boycotted today's action in protest.
Even Sir Elton John is reported to have cancelled a scheduled concert at the weekend, saying his interest in coming to watch the Test had been "diluted" by England's poor performance on day one.
Nor is everything hunkydory for the Aussie fans, despite their team's position.
Unusually strict security measures are in place at the Gabba, and all bags have to be left outside the ground.
That has led to delays getting into the ground, and anything bordering on over-the-top celebration - tossing beach balls around, Mexican waves and so on - has also been clamped down on.
Throughout the course of the first two days, swallows have darted aimlessly under the canvas canopy stretched over the highest rows of seats at the Gabba.
England have been equally aimless here, and unless Kevin Pietersen and Ian Bell can each score big centuries on Saturday, it might only be a matter of time before they are released from their torment.