Digital election: Cheltenham
For our latest digital-election effort on the Daily Politics, we decided it was time to leave cyberspace and head into the real world. To be precise, Cheltenham.
We wanted to know whether digital techniques were actually being used on the ground, and whether they could make any difference in what is a key marginal.
The Liberal Democrats first took the seat back in 1992, but in 2005 their majority over the Conservatives shrank to just over 2,000. With boundary changes the majority is now a notional 316, making Cheltenham the Conservatives' target number six.
You might not expect an affluent somewhat sleepy spa town to be a hive of digital activity; somewhat to my surprise, I found plenty of evidence.
There are three main areas where new media tools can help in political campaigns - communication, organisation and donations - and I saw evidence of all three.
The Conservative candidate Mark Coote says digital tools have helped him organise his campaign, with younger supporters assembled via Facebook and the whole process of canvassing organised online or on the phone without having to hold constant meetings.
He's also benefitted from a fund-raising appeal on the ConservativeHome blog which raised more than £2,500 for his campaign.
And action from Conservative HQ appears to be helping him - I noticed when I did a Google search for his Liberal Democrat opponent Martin Horwood that one of the sponsored links was to a David Cameron YouTube video.
Mr Horwood has a fairly bog-standard website, and he too has tried to raise funds online - though he admits that donations have been pretty small.
But he has become a keen Twitterer, and says it's made a real difference - he's even won a new supporter after responding to a question on Twitter.
I came away from Cheltenham with the impression that a lot had changed about campaigning since 2005.
Would you ever run for Parliament now without some kind of social-media presence to energise your supporters and spread your message just a little further? But will it be digital what won it? Of course not.
This election belongs to a rather older technology - television - and now all eyes in Cheltenham and elsewhere are focussed on tonight's TV debate.
You can get a full list of the candidates standing in Cheltenham here.