It is, to say the very least, a slightly surreal sight, watching John Sergeant, broadcaster and former political editor, holding a news conference about his decision to quit the light entertainment/reality television show, Strictly Come Dancing.
He said the prospect (quite real apparently) of him winning a competition in which he is without question the worst dancer, would be a joke too far, even for him.
It's an honourable position, I suppose, in the context of being true to a definitition of how a competition works. He has clearly enjoyed his time in the limelight and has provided great, clean fun on a Saturday night.
I was struck a few days ago by another political correspondent (also formerly of this parish), Nick Jones, saying that John Sergeant understood that to become a good political correspondent you have to become a celebrity. Do you? John Sergeant is obviously good at spotting opportunities to re-invent himself and many people in the country have taken him to their hearts.
But I suspect that even among fans of this show, there may be those who will argue that our culture has stooped so low in our worshipping at the altar of celebrity, that a frothy, enjoyable light entertainment show should become a focus of national debate.
I literally bumped into a woman today at the National Gallery, who was walking into the special room where Titian's Diana and Acteon painting is hanging. She overheard me talking about John Sergeant stepping down from Strictly and she was crestfallen. It was a genuine "watercooler" moment, which made me smile. What a pity for the National Gallery in London and Edinburgh, that talk of Titian comes very low down the pecking order of national conversations.
Another aspect of this which is lost in the razmatazz, is to do with the pursuit of interactivity. And this may come back to bite. The majority of those who have posted on BBC message boards, think this is a stitch up and want John Sergeant to stay in the show.
There is a sense of ownership when people get involved with broadcasters, and the tenor of the emails is that if the public vote means anything, then their votes should be respected. Obviously, no one can be forced to dance on a Saturday night, but John Sergeant's decision to walk away from the competition has prompted a suspicion amongst viewers, that he may have been forced to step down.
It is just a show, but people take their involvement with it seriously; this is as much about that as it is about entertainment.