A different campaign in West Virginia
"In West Virginia, we're a little different."
A single shot rings out. It's a graphic, even shocking image, of a Democratic politician physically sending a bullet through the president's programme, taking political aim at Obama.
The TV ad is meant to appeal to men like Victor Stover.
A coal miner for 15 years, he works at Walmart and is a registered Republican. But he likes the Democratic Governor Joe Manchin who's running to become West Virginia's senator, in the seat left vacant when the legendary Robert Byrd died earlier this year. In a Democratic state, it shouldn't be a tight race. But it is. Perhaps because of the president.
So in his advert, Mr Manchin presses all the hot buttons for Republicans like Victor. To the sound of country guitar, he loads a rifle, saying he is against restricting gun ownership, and against "Obamacare" a scornful term usually used by the right to attack the president's healthcare reform. Then, taking aim, he shoots through a piece of paper, representing a cap and trade bill, which would introduce a carbon tax, scarcely popular in this coal mining state. It a response to the advert of his opponent.
That both candidates are burnishing their anti-Obama credentials says just how far the president has fallen in public esteem, or at least in politicians' judgment of the electorate's mood. While West Virginia didn't even vote for Mr Obama in 2008, it is not an isolated case. Many Democrats don't want the president's support, or to be linked with him in any way. In Mississippi, a congressman has even gone so far as to let it be known that he voted for John McCain in 2008.
I catch up with Joe Manchin at a small rally at the Stonewood Volunteer Fire Department. He tells supporters that there is a "mean spirit" abroad, fostered by 24-hour cable tv, and that "hoping our leaders fail is hoping your country fails". This is a party crowd, so he is more subtle than in the advert, saying that Senator Byrd cared about what was right for West Virginia, what ever Democratic or Republican presidents thought, and he would be the same.
I ask him why he has distanced himself from the president.
So is it an advantage to be seen as separate from the president?
"I don't look at it that way at all. I look at what is best for West Virginia. And if we have differences they are respectful. No matter who the president is, Democrat or Republican and you can be different, that is what is so great about our country."
Victor Stover does intend to vote for Manchin. "He has a winning track record. As governor he's done an excellent job."
Although he voted for McCain, he claims not to be be swayed by the anti-Obama rhetoric, but says he likes the governor's independence of mind, rather echoing his phrases. "That's the good thing about this country, you have freedom of choice, freedom to distance yourself from a party. After all I am a registered Republican but I will vote for who'll do the best job."
Victor's son, Russell, is out hunting in the same woods, but his weapon is a rifle and his quarry squirrels. His politics are different too. He voted for Obama, who he'd give a B, or B-plus, and sees himself as an independent. He's currently studying for a postgraduate law degree, having worked for the FBI for some years. He seems at first scornful of the candidate's stance, saying that president is doing a thankless job.
"More and more people, even Democrats, are finding fault with the president, and want the public to see them as semi-independent."
But he, too, will vote for Mr Manchin and admits the independent stance helps.
"In some sense, it does. I don't want to compare it to rats leaving a sinking ship, but some people do that."