The new world order of technology
Here amid the lush mountains of Lake Tahoe in Northern California, technologists have been discussing what has been billed as "a new philosophy of progress" at the first ever Techonomy Conference.
The organisers are hoping the name will soon become common parlance but for the moment they are quite happy to explain their thinking behind the event as one that discusses the role that technology has in solving some of the world's thorniest problems from climate change to education to innovation.
"Society's problems are so grave that we have to really work to solve them more wilfully and consciously using technology in all of its guises," said conference co-founder David Kirkpatrick.
Fellow cohort Brent Schlender told attendees that because of our "constant connection to people and our inventions 24/7" the desire is there to turn this "notion of a cumulative IQ into a collective intelligence".
Mr Schlender admitted that "we are on the verge of something here though I am not quite sure what."
That is what the conference will try to define over the coming days with a little bit of help from some heavy hitters like Google CEO Eric Schmidt, Amazon founder Jeff Bezos, T Segway inventor Dean Kamen and Sun co-founder and so-called "Edison of the internet" Bill Joy.
Bill Gates is due at the end of the week to wrap things up.
At the heart of everything here is the role of technology and its ability to solve problems.
While Kevin Kelly, co-founder of Wired Magazine, said that "technology is the most powerful force in the world", Google's Mr Schmidt countered this with the comment that "I spend most of my time assuming the world is not ready for the technology revolution that is happening."
Mr Kirkpatrick said those that don't get on board the technology train risk being left behind and losing out to the rest of society.
Over dinner, under a sky of glittering stars, Mr Bezos said that thanks to technology the "balance of power is shifting away from companies to the consumer."
In a discussion about building an internet treasure he said that "the key ingredient is extraordinary luck. Planetary alignment - that's the big one," explained Mr Bezos.
He also added that hiring top-notch operators was crucial and that "teams win".
Mr Schmidt agreed and said for him it was about hiring "young people who are willing to challenge things."
But he also noted that more needs to be done to attract young talent which should be regarded as "a national treasure".
John Doerr of venture capital firm Kleiner Perkins Caufield Byers which has invested in all the big Silicon Valley names including Amazon and Google said that "there has never been a better time to be an entrepreneur" and that President Obama's "agenda should be an innovation agenda".
Dean Kamen pointed to energy as the next big thing for entrepreneurs to get involved in and noted that banning all passenger cars would result in 2% of energy savings.
Suggestions for this high-flying crowd to take to public transport raised a few laughs.
Here in Lake Tahoe, the gondola is proving a popular mode of transport.